About the Role

Lead marketing strategy and execution for an early-stage European marketplace connecting companies with fractional C-suite leaders. This fractional opportunity, with a potential co-founder option, will shape the brand, growth strategy, and community from the ground up.

What You'll Do

- Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders pursuing fractional work.

- Build thought leadership that establishes fractional executive work as a credible career model.

- Acquire and onboard companies through targeted outreach and conversion strategies.

- Recruit and onboard senior leaders to the marketplace.

- Grow the platform through community building, word-of-mouth, and trust-based marketing.

- Plan and manage marketing channels, content, and community activities for both sides of the marketplace.

What We're Looking For

- At least 5 years in marketing leadership, building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.

- Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.

- Experience developing positioning and brand strategy for an emerging market.





- Experience with thought leadership, community growth, and trust-based or word-of-mouth marketing.

- Ability to manage multiple channels and content programs in an early-stage, high-ambiguity environment.

- European market and professional services experience are a plus, as is experience recruiting and onboarding marketplace talent.

Compensation & Benefits

Salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A co-founder option may be considered.

Location

Hybrid, Austria.

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Go-to-market, Demand generation, Brand strategy, Thought leadership, Community growth, Two-sided marketplaces, Channel management
Develop go-to-market strategy and positioning for fractional talent platforms., Build thought leadership to establish fractional work as a credible career model., Acquire and onboard companies through targeted outreach and conversion strategies., Recruit and onboard senior leaders to the marketplace., Grow the platform through community building and word-of-mouth marketing., Plan and manage marketing channels, content, and community activities for both sides.

📌 Fractional CMO / Head of Marketing (Loreto)
🏢 Clera Labs
📍 Loreto