[JF311] | Manager Modern Trade Execution- Center Zone

[JF311] | Manager Modern Trade Execution- Center Zone

13 feb
The Coca-Cola Company

13 feb

The Coca-Cola Company


Why being part of Coca-Cola Latin America?

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

Here’s some of the things you’ll be doing:

Responsible to lead system commercial strategies implementation for Supermarkets, C. Stores, Pharmacies and organized OP, identifying key opportunities alongside Retail KA and OP KA,

to guarantee channel strategy implementation, delivering revenues, transactions and volume objectives.

Flexible Location.

Key Responsibilities:

- Tailors and implement the OU strategies and PICOS to the Zone/Customer particularities, ensuring consistency and maximizing adopt vs. adapt. Responsible for the implementation of the Calendar of activities.

- Lead CATMAN analysis and planogram design for shelf-space and cold drink equipment based on SKU velocity, to maximize our product turn and sales volume in the market.

- Implement strategies and solutions to accelerate expansion/impact of commercial assets –especially cold drink equipment - and establish performance tracking systems to advance execution with focus on RED / PicOs implementation.

- Work closely with the Bottlers and KA Clients to improve internal processes, support tools implementation (eg. CokeNet) and RTM revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.

- Partner with Channel Strategy area to support key initiatives executing @ brick and mortar, amplifying them through digital and e-commerce business. Supported by tools and capabilities leveraged by Executional Intelligence area.

- Participate in channel commercial capabilities development thru cross-collaborating with RGM to guarantee a long-term sustainable multi-category OBPPC, VTM for new models design, Market Assets to continue building our edge @ the POS and CCRM for channel sustainability and Customer long term engagement.

- Track channel main indicators (e.g. SOM, SO$, SOVI, RED, Price Compliance, etc.), review business performance, and design impactful actions to improve it, when results are below targets. Continuously share information, insights and knowledge with KO System, developing platforms to materialize those insights into actions.

- Leverages advanced analytics for opportunity identification and technology for solutions scalability.

General Requirements:

- 5+ years of experience in Commercial Execution, Market Development and Channel Strategy

- Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models

- Outstanding influencing skills and cross-functional collaborative working standards

- Deep understanding of Value Chain concept.

- This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders.

- This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of performance before proposing solutions.

- Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.

- Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams.

- To be successful, this role requires a strong combination of strategic thinking, analytical expertise, problem solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers.

- Key Knowledge: commercial execution, market development, advanced analytics and solving problems, customer management, value to market.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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