Descripción de la vacante

We’re looking for a Senior Marketing Manager who has genuinely built something from the ground up. We’re specifically looking for candidates with hands‑on 0-to-1 marketing experience, ideally someone who has been part of the core team behind a breakout project, growing it from relative obscurity to significant market traction, primarily through organic and viral growth strategies rather than large paid‑media budgets.What you’ll do- Lead regional marketing strategy and execution with a strong focus on organic growth, viral/earned marketing, and brand‑building from the ground up;- Build brand awareness and market presence in regions where the brand currently has limited recognition;- Develop and execute creative,



resource‑efficient campaigns that generate outsized engagement and visibility;- Adapt global brand strategy for local market nuances while maintaining consistency;- Work cross‑functionally with regional and general teams to align on brand direction and growth priorities.What you’ll need- Bachelor’s degree or above;- Over 8 years of experience in Marketing (experience in Crypto, Fintech, or Traditional Finance is beneficial);- Native or fluent proficiency in English,Chinese is a plus;- Proven experience taking a brand or product from 0 to 1, with specific, verifiable examples of organic/viral growth achieved under resource constraints;- Strong track record in global or multi‑regional branding, with demonstrated cultural fluency across different markets;- Entrepreneurial, resourceful, and hands‑on — comfortable executing directly rather than solely directing large teams or vendors;- Based in and able to work core hours aligned with Asia, Europe, or Middle East time zones;- Strong understanding of growth marketing fundamentals and digital channels, with creativity and execution valued over reliance on large budgets.

📌 Senior Marketing Manager – Global Jobs (Asia)
🏢 Kizuna Edge Talent Hub
📍 Asia