Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.About the role:develop the communication plan for the assigned product, as well as plan marketing activities and the launch of new products within the category.What you will do?- Manage the product's communication strategy.- Develop annual, semi-annual,



and quarterly marketing calendars.- Manage and administer the monthly and annual TV marketing budget.- Plan, control, and execute ATL, BTL, PR, and digital marketing activities.- Launch new products. Create communication materials for ATL and BTL channels.- Form strategic partnerships with companies (co-marketing).- Implement campaigns and promotions to drive sell-out.- Coordinate with creative, digital, and media agencies.- Log activity budgets in the APMS system and process invoices for approval.- Conduct tender processes with suppliers for product line activities.- Act as the spokesperson for the TV product line in media interviews.What you must have?- Degree in Marketing, Communication or Business Administration- 7 years experience similar functions (leading projects / events)- Advanced english level- Excel intermediate- Specialization courses in Digital Marketing or Retail MarketingWorking conditions / benefits- Work for a general brand that is leader at innovation- Professional growth opportunities within LG- On-site job (San Isidro)- Statutory benefits and EPS 100%- Corporate benefits and development programsAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.#J-18808-Ljbffr

📌 Chief Marketing TV (Lima)
🏢 LG
📍 Lima