We are seeking a highly skilled, hands-on Meta Ads Specialist to manage, optimize, and scale Facebook and Instagram advertising campaigns across multiple healthcare and wellness brands in U.S.

This position is primarily focused on paid advertising performance, conversion tracking, lead generation, and patient acquisition. The ideal candidate combines strong technical expertise in Meta Ads with analytical thinking, creative problem-solving, and a results-driven mindset.

You will work closely with our marketing team to develop advertising strategies, test creative concepts, optimize conversion funnels, and improve campaign performance across distinct healthcare brands.

The role also includes supporting social media content development and creative production as needed, with paid advertising remaining the primary responsibility.

Key Responsibilities

1. Meta Ads Campaign Management

- Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns across multiple healthcare and wellness brands.
- Develop differentiated campaign strategies aligned with each brand's positioning, target audiences, services, and acquisition objectives.
- Manage campaign budgets, audience segmentation, retargeting, placements, and campaign structures.
- Monitor campaign performance daily and implement ongoing optimization strategies.
- Identify opportunities to scale successful campaigns while maintaining efficient acquisition costs.

1. Conversion Tracking & Analytics

- Implement, audit, and troubleshoot Meta Pixel, Conversions API, and conversion tracking configurations.
- Ensure accurate tracking of leads, consultation bookings, and relevant conversion events.
- Monitor campaign attribution and tracking accuracy across Meta Ads Manager, GA4, and CRM platforms.
- Analyze CPL, cost per qualified lead, conversion rates, and cost per booked consultation.
- Identify tracking discrepancies and opportunities to improve campaign measurement.

1. Lead Generation & Patient Acquisition

- Generate qualified leads and support patient acquisition objectives across multiple healthcare brands.




- Optimize campaigns based on lead quality and downstream conversion performance rather than lead volume alone.
- Collaborate with internal teams to evaluate lead quality, consultation bookings, and campaign effectiveness.
- Analyze advertising performance in relation to vigente business outcomes.
- Recommend strategies to improve conversion rates, reduce acquisition costs, and increase campaign profitability.

1. Creative Strategy & Advertising Content

- Develop and test advertising concepts, headlines, copy, hooks, and creative variations.
- Conduct A/B testing of audiences, messaging, creatives, offers, and landing pages.
- Collaborate with the marketing team on advertising creative briefs and campaign assets.
- Identify creative strategies that improve engagement, lead quality, and conversions.
- Support the development of short-form videos, graphics, and other advertising assets.

1. Social Media Content Support

- Assist with content creation and adaptation for Facebook and Instagram.
- Support organic social media content planning and publishing when needed.
- Repurpose existing content into advertising creatives and social media formats.
- Maintain consistency with brand guidelines and marketing objectives.

1. Reporting & Performance Optimization

- Deliver weekly campaign performance reports and optimization recommendations.
- Track advertising spend, qualified leads, booked consultations, and acquisition costs.
- Maintain clear performance reporting across brands and campaigns.
- Establish performance benchmarks and contribute to measurable 30-, 60-, and 90-day objectives.
- Present a structured campaign optimization and scaling plan.

1. Healthcare Advertising Compliance

- Maintain familiarity with Meta advertising policies applicable to healthcare,



wellness, and medical services.
- Ensure advertising campaigns and creative assets comply with applicable platform restrictions.
- Work with internal teams to maintain appropriate healthcare advertising and privacy safeguards.

Qualifications & Experience

- Professional with a degree in marketing, communications, or a related field.
- More than 2 years of experience managing and optimizing Meta Ads campaigns professionally.
- Demonstrated experience managing advertising campaigns across multiple brands or businesses.
- Strong understanding of Meta Ads Manager, campaign structures, audience targeting, retargeting, and optimization.
- Experience with Meta Pixel, Conversions API, and conversion tracking.
- Familiarity with GA4, Google Tag Manager, and CRM integrations.
- Experience analyzing lead quality, conversion rates, and campaign performance beyond basic CPL.
- Strong analytical, problem-solving, and reporting skills.
- Experience creating and testing advertising creatives and marketing copy.
- Ability to work independently, manage priorities, and take ownership of campaign performance.
- Healthcare, wellness, medical, or professional services advertising experience for U.S. companies, strongly preferred.
- Familiarity with GoHighLevel or similar CRM and marketing automation platforms preferred.
- Experience with video and social media content creation.

Work Schedule Full-time position with the following seasonal schedule 45 hours / week:

- November through March: Monday to Friday 9:00 AM – 7:00 PM
- March through November: Monday to Friday 8:00 AM – 6:00 PM
- One-hour lunch break.

What We Are Looking For We are looking for someone who is passionate about paid advertising, understands the relationship between marketing performance and business growth, and takes ownership of results.

The adecuado candidate is not simply someone who launches ads, but someone who continuously analyzes, tests, improves, and scales campaigns to generate meaningful business outcomes.

Lugar de trabajo: Empleo remoto

📌 Bilingual Meta Ads Specialist - Healthcare & Wellness - Remote (Lima)
🏢 KARELIZ WELLNESS LLC
📍 Lima