Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Our vision is to connect everyone and everything, everywhere.

Behind Wi-Fi’s worldwide ubiquity and accessibility is Wi‑Fi Alliance – the trusted leader for the Wi‑Fi industry for over 25 years. Among associations, we are widely regarded as the gold standard for identifying market needs and aligning our work to deliver on those opportunities. Wi‑Fi Alliance eliminates barriers around technology adoption that would otherwise limit the potential of Wi‑Fi, setting a benchmark for Wi‑Fi excellence that users, industries, and governments trust.

Our organization has proven its ability to accelerate adoption and time to market for Wi‑Fi technologies. Wi‑Fi Alliance offers a collaborative environment where our members actively identify emerging requirements and work together to bring technologies and solutions rapidly to market. Wi‑Fi Alliance is the forum where industry problems are solved, and where challenges are anticipated and solutions are identified before issues ever reach Wi‑Fi devices. Wi‑Fi Alliance removes obstacles to success, allowing our members to leverage our proven processes and focus their attention on technology innovation. In all we do, we are deeply invested in the long‑term success of Wi‑Fi and our members .

Wi‑Fi Alliance work includes the development of Wi‑Fi technologies, requirements, and programs that promote a robust general Wi‑Fi ecosystem. We are strong advocates in preserving unlicensed spectrum for Wi‑Fi and are active in industry thought leadership and global marketing.

Role Summary

The Regional Director, Americas – Member Sales & Strategic Business Development serves as the senior regional commercial leader across North America,



Central America, South America and the Caribbean.

The Regional Director owns revenue for the assigned region, with direct responsibility for member acquisition, retention, and account growth with leadership of strategic business development, ecosystem engagement, and partnerships. This role leads the regional membership sales plan and pipeline, builds and maintains executive‑level relationships, and translates market opportunities into measurable membership and revenue growth.

The ideal candidate will be equally comfortable closing new membership opportunities, deepening relationships with existing members, and building longer‑term initiatives that expand Wi‑Fi Alliance’s relevance and drive adoption of Wi‑Fi CERTIFIED® programs.

The Regional Director reports to the Vice President of Marketing and works closely with global leadership, Marketing, Product Management, Technology, and Support teams.

Key Responsibilities

Regional Strategy & Commercial Leadership

- Develop and execute an integrated Americas member sales and business development plan aligned with Wi‑Fi Alliance’s global priorities and long‑term financial objectives.
- Establish regional action plans for new member acquisition, membership revenue, retention, account expansion, and strategic ecosystem development.
- Prioritize markets, industry segments,



and target accounts based on growth potential, member needs, and strategic fit.
- Translate regional market intelligence, competitive developments, and customer feedback into recommendations for global strategy and offerings.
- Manage regional activities and resources against agreed priorities, budgets, and performance measures.
- Own the full membership sales cycle, from prospect identification and qualification through executive engagement, value proposition development, negotiation within approved terms, and closing.
- Build and maintain a qualified pipeline of prospective members across established and emerging Wi‑Fi market segments.
- Develop account plans for priority prospects and existing members, identifying opportunities to deepen participation and expand adoption of relevant programs and services.
- Lead commercial renewal and retention efforts in coordination with member support teams, identifying risks early, and developing plans to strengthen member value.
- Present a compelling business case for membership tailored to each company’s commercial, technical, and strategic priorities.
- Lead onboarding and ongoing engagement for new members, ensuring they realize value quickly and build lasting relationships with Wi‑Fi Alliance.

Strategic Business Development & Ecosystem Expansion

- Identify and develop opportunities to extend Wi‑Fi Alliance’s reach into new industries, applications, and regional ecosystems.
- Build strategic relationships with technology providers, device manufacturers, service providers, enterprise stakeholders, industry associations, and other influential organizations.
- Convert ecosystem engagement into concrete outcomes, including qualified membe

📌 Regional Director, Americas – Member Sales (Apurímac)
🏢 Wi-Fi CERTIFIED : Future-proofing enterprise
📍 Apurímac