Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Our vision is to connect everyone and everything, everywhere.

Behind Wi-Fi’s worldwide ubiquity and accessibility is Wi-Fi Alliance – the trusted leader for the Wi-Fi industry for over 25 years. Among associations, we are widely regarded as the gold standard for identifying market needs and aligning our work to deliver on those opportunities. Wi-Fi Alliance eliminates barriers around technology adoption that would otherwise limit the potential of Wi-Fi, setting a benchmark for Wi-Fi excellence that users, industries, and governments trust.

Our organization has proven its ability to accelerate adoption and time to market for Wi-Fi technologies. Wi-Fi Alliance offers a collaborative environment where our members actively identify emerging requirements and work together to bring technologies and solutions rapidly to market. Wi-Fi Alliance is the forum where industry problems are solved, and where challenges are anticipated and solutions are identified before issues ever reach Wi-Fi devices.

Wi-Fi Alliance removes obstacles to success, allowing our members to leverage our proven processes and focus their attention on technology innovation. In all we do, we are deeply invested in the long-term success of Wi-Fi and our members.

Wi-Fi Alliance work includes the development of Wi-Fi technologies, requirements, and programs that promote a robust general Wi-Fi ecosystem. We are strong advocates in preserving unlicensed spectrum for Wi-Fi and are active in industry thought leadership and global marketing.

Role Summary

The Regional Director, Americas – Member Sales & Strategic Business Development serves as the senior regional commercial leader across North America, Central America, South America and the Caribbean. The Regional Director owns revenue for the assigned region, with direct responsibility for member acquisition, retention, and account growth with leadership of strategic business development, ecosystem engagement, and partnerships. This role leads the regional membership sales plan and pipeline, builds and maintains executive-level relationships, and translates market opportunities into measurable membership and revenue growth.

The ideal candidate will be equally comfortable closing new membership opportunities, deepening relationships with existing members, and building longer-term initiatives that expand Wi-Fi Alliance’s relevance and drive adoption of Wi-Fi CERTIFIED® programs.

The Regional Director reports to the Vice President of Marketing and works closely with global leadership, Marketing, Product Management, Technology, and Support teams.

Key Responsibilities

Regional Strategy & Commercial Leadership

- Develop and execute an integrated Americas member sales and business development plan aligned with Wi-Fi Alliance’s global priorities and long-term financial objectives.
- Establish regional action plans for new member acquisition, membership revenue, retention, account expansion, and strategic ecosystem development.
- Prioritize markets, industry segments, and target accounts based on growth potential, member needs, and strategic fit.
- Translate regional market intelligence, competitive developments, and customer feedback into recommendations for global strategy and offerings.




- Manage regional activities and resources against agreed priorities, budgets, and performance measures.

Member Sales & Account Growth

- Own the full membership sales cycle, from prospect identification and qualification through executive engagement, value proposition development, negotiation within approved terms, and closing.
- Build and maintain a qualified pipeline of prospective members across established and emerging Wi-Fi market segments.
- Develop account plans for priority prospects and existing members, identifying opportunities to deepen participation and expand adoption of relevant programs and services.
- Lead commercial renewal and retention efforts in coordination with member support teams, identifying risks early, and developing plans to strengthen member value.
- Present a compelling business case for membership tailored to each company’s commercial, technical, and strategic priorities.
- Lead onboarding and ongoing engagement for new members, ensuring they realize value quickly and build lasting relationships with Wi-Fi Alliance.

Strategic Business Development & Ecosystem Expansion

- Identify and develop opportunities to extend Wi-Fi Alliance’s reach into new industries, applications, and regional ecosystems.
- Build strategic relationships with technology providers, device manufacturers, service providers, enterprise stakeholders, industry associations, and other influential organizations.
- Convert ecosystem engagement into concrete outcomes, including qualified membership opportunities, stronger member participation, and increased demand for certification.
- Develop and manage partnerships and liaison relationships with clear objectives, mutual value, and measurable outcomes.
- Assess emerging opportunities and develop business cases for new offerings, partnerships, and regional growth initiatives.

Executive Engagement & Regional Representation

- Build and sustain relationships with C-level executives and senior commercial and technical leaders at member companies, prospective members, and strategic partners.
- Position Wi-Fi Alliance as a trusted industry forum that helps companies solve shared challenges and achieve business objectives.
- Represent Wi-Fi Alliance at regional industry events, executive meetings, and ecosystem forums.
- Convene targeted discussions that surface member needs, strengthen relationships, and advance regional growth priorities.
- Coordinate with global leadership and policy experts to ensure regional engagement reflects Wi-Fi Alliance’s approved positions and priorities.

Certification Adoption & Cross-Functional Execution

- Work with Marketing and Product Management to communicate the business value of Wi-Fi CERTIFIED and increase member adoption of relevant programs.
- Identify commercial barriers to participation and certification adoption and coordinate with the appropriate teams to address them.
- Provide structured market feedback to inform program priorities, value propositions, and go-to-market plans.




- Partner with Marketing on targeted campaigns, events, and account outreach that generate qualified opportunities and support conversion.
- Align commercial commitments with program availability, organizational capabilities, and approved policies.

Pipeline Management & Performance Accountability

- Maintain accurate account records, opportunity stages, next steps, and forecasts in the organization’s CRM system.
- Provide regular reporting on membership sales, revenue performance, renewals, retention risks, pipeline health, and strategic initiatives.
- Track partnership outcomes and certification adoption opportunities, distinguishing direct sales results from broader organizational contributions.
- Adjust regional plans based on performance data, market developments, and member feedback.

Experience & Qualifications

- 10+ years of progressive experience in technology sales, strategic account management, business development, or partnerships, including responsibility for regional growth.
- Demonstrated success owning sales targets, managing a pipeline, closing new business, and retaining and expanding strategic accounts.
- Experience developing and executing commercial strategies across the Americas, with an understanding of regional market and business practices.
- Proven ability to engage C-level stakeholders and navigate complex decisions involving commercial and technical teams.
- Strong knowledge of Wi-Fi, connectivity, networking, or adjacent technology ecosystems.
- Experience building strategic partnerships that produce measurable commercial or ecosystem outcomes.
- Experience selling memberships, subscriptions, certification services, or other value-based offerings preferred.
- Prior experience with industry associations, technology alliances, or standards organizations preferred.

Skills & Attributes

- Strategic thinker with a hands-on approach to sales execution and relationship management.
- Strong executive presence and the ability to communicate a clear, persuasive business case.
- Disciplined approach to account planning, opportunity qualification, forecasting, and follow-through.
- Skilled negotiator who builds durable relationships across cultures and geographies.
- Ability to translate technical capabilities into business value for diverse audiences.
- Comfortable working autonomously while collaborating across functions and regions.
- Professional fluency in English required; Spanish and/or Portuguese proficiency preferred.
- Willingness to travel throughout the Americas and internationally, approximately 25–40%.

Education

Bachelor’s degree required; MBA or equivalent advanced degree preferred.

Location

Position to be based in the Americas, (location flexible within approved hiring jurisdictions). Proximity to a major international airport is required. No relocation assistance provided.

If you have the talent and skills to be incredibly successful as a Regional Director, Americas – Member Sales and Strategic Business Development and as a member of our team, we want to hear from you. To be considered for this role, please forward your resume and a cover letter outlining your interest, including your salary requirements, to [email protected]. To learn more about Wi-Fi Alliance, please visit our website at www.wi-fi.org.

📌 Regional Director, Americas – Member Sales & Strategic Business Development (Perú)
🏢 Wi-Fi Alliance
📍 Perú