About the Role

Lead marketing strategy and execution for a European two-sided marketplace connecting companies with fractional C-suite leaders. This fractional or potential co-founder opportunity will shape the market position, growth engine, and community for an emerging professional services model.

What You'll Do

- Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring fractional work.
- Build thought leadership and market credibility for fractional C-suite work.
- Acquire and onboard companies through targeted outreach and conversion strategies.
- Recruit and onboard senior leaders interested in fractional engagements.
- Grow both sides of the marketplace through community building, referrals, and trust-based marketing.
- Plan and oversee marketing channels, content strategy, and community activities.

What We're Looking For

- At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
- Proven experience driving demand generation and user acquisition in two-sided or network-effect businesses.
- Strength in positioning, brand strategy,



and thought leadership for emerging markets.
- Experience building communities as a growth channel and using word-of-mouth and trust-based marketing.
- Ability to manage multiple channels and content initiatives in an early-stage, fast-changing environment.
- Background in the European market and professional services landscape; marketplace supply recruitment experience is valuable.

Compensation & Benefits

Salary range: $70,000 to $500,000 USD annually. A co-founder option is noted. Visa sponsorship is not available.

Location

On-site in Austria.

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Marketing leadership, Go-to-market strategy, Demand generation, Brand strategy, Community building, European market, Marketplace recruitment
Develop go-to-market strategy and positioning for fractional talent., Build thought leadership and market credibility for fractional work., Acquire and onboard companies through targeted outreach., Recruit and onboard senior leaders for fractional engagements., Grow marketplace sides via referrals and trust-based marketing., Plan and oversee channels, content, and community activities.

📌 Fractional CMO / Head of Marketing (Loreto)
🏢 Wwshemi
📍 Loreto