Salesforce Marketing Cloud Specialist

Responsible for managing and executing Salesforce Marketing Cloud operations, including email marketing campaigns, audience segmentation, automation, customer journeys, and marketing operations support. This role is critical due to an upcoming departure of a key team member and the need for knowledge transfer.

Responsabilities: Key Responsibilities

• Execute email and lifecycle marketing campaigns within Salesforce Marketing Cloud (SFMC).

• Build and manage audiences, segmentation, data extensions, and automated journeys.

• Support complex targeting strategies based on customer lifecycle data, eligibility, and behavioral information.

• Manage campaign setup, testing, QA, deployment, and troubleshooting.

• Coordinate with Marketing, IT, and Data teams to maintain audience logic and data accuracy.

• Improve operational marketing processes and identify automation opportunities.

• Support AI-driven marketing initiatives when appropriate.



Skills and qualifications - Hard and soft skills: Required Qualifications

• 3 years, including substantial hands-on Salesforce Marketing Cloud experience, particularly with audience segmentation, automation, and dynamic campaigns.

• Strong hands-on experience with Salesforce Marketing Cloud.

• Experience with email marketing and lifecycle marketing campaigns

. • Experience creating and managing customer journeys and automations.

• Strong understanding of customer segmentation and audience management.

• Experience troubleshooting technical marketing issues.

• Ability to work independently.

• Strong communication and collaboration skills. Preferred Qualifications

• Experience in Financial Services, Fintech, or Lending industries.

• Experience working with complex customer data environments.

• Familiarity with AI-enabled marketing tools.

📌 Salesforce Marketing Cloud Specialist (Lima)
🏢 Solvo Global
📍 Lima