Job Responsibilities

- Collect, organize, and analyze market demand within the region, and grasp core information such as the demand characteristics and purchasing habits of target customer groups.
- Monitor competitive dynamics in the region, systematically collect information on competitors' products, pricing, marketing strategies, etc., and conduct comprehensive market research and analysis.
- Based on market research results, formulate regional marketing business strategies and market promotion strategies to provide directional support for achieving sales targets.
- Scientifically break down the overall regional sales targets, develop detailed implementation plans, and drive their final achievement.
- Develop, screen, and conduct cooperation negotiations with distributors in the region, and build a well-established regional sales channel network.
- Plan, organize, and implement regional marketing communications and product promotion activities to enhance product market penetration and brand influence.
- Coordinate and manage regional product market pricing, maintain the stability of the market pricing system, and prevent vicious price competition.
- Expand and promote regional financial business, connect relevant resources, and enhance the enabling role of financial services in driving sales.
- Comply with the company's HSE management system regulations, be proficient in the safety operation requirements of this position, proactively identify potential safety hazards in the position, and report problems in a timely manner.

Qualifications

- Familiar with the local language and regional culture.
- Major in automotive engineering, marketing, international trade, foreign languages, or related fields.
- Proficient in using Microsoft Office software.
- 2-3 years of overseas product sales experience in the automotive-related industry; candidates with long-term overseas work experience are preferred.




- Knowledge of basic automotive architecture theory, automotive sales, international business etiquette, market development, market insight and analysis, and business negotiation.
- Capabilities in strategic business management, cross-cultural management, compliance and risk control, and market development, with integrity and the ability to work under pressure.

岗位职责：

1、区域内市场需求的收集、整理与分析，掌握目标客户群体需求特点、购买习惯等核心信息。

2、区域内竞争动态监控，系统收集竞争对手产品、价格、营销策略等信息，开展全面市场研究及分析。

3、基于市场研究结果，制定区域内营销业务策略、市场推广策略，为销售目标达成提供方向支撑。

4、区域内整体销售目标的科学分解、细化落地计划制定及最终达成推进。

5、区域内经销商的开发、筛选、合作洽谈，搭建完善的区域销售渠道网络。

6、区域营销传播与产品推广活动的策划、组织与实施，提升产品市场渗透率和品牌影响力。

7、区域内产品市场价格的统筹管理，维护市场价格体系稳定，防范恶性价格竞争。

8、区域内金融业务的拓展与推进，对接相关资源，提升金融服务对销售的赋能作用。

9、遵守公司安环体系管理规定，熟练掌握本岗位安全操作要求。主动排查岗位安全隐患，发现问题及时上报。

任职要求：

1、熟悉当地语言及地域文化

2、汽车工程，市场营销，国际贸易，外语类专业等

3、熟练使用计算机Office软件办公

4、有2-3年汽车相关行业海外产品销售工作经验；有长期驻外工作经验者优先。

5、汽车构架基础理论；汽车销售；国外商务礼仪；市场开发；市场洞察与分析；商务谈判

6、具备战略经营、跨文化管理、合规风控及市场开拓能力，抗压诚信

📌 Country Manager, South America Region (Peru - based) (Lima)
🏢 潍柴新能源商用车有限公司
📍 Lima