Marketing Specialist (m/w/d)

As a Marketing Specialist, you'll play a key role in our marketing department and be responsible for planning and executing our marketing activities - with a clear focus on B2B inbound marketing and demand generation.

Together with senior management, you'll develop our annual marketing plan and independently implement the agreed-upon initiatives. In doing so, you'll work closely with our sales team and other departments.

Your responsibilities

- Inbound & Lead Generation: Further developing inbound activities based on existing personas, planning campaigns, and developing sustainable follow-up and nurturing activities
- Webinars & Events: Taking responsibility for content and organization - from topic and communication planning through execution to handing off follow-up to the sales team
- Content & Communication: Creation of LinkedIn posts, newsletters, webinar content, white papers, case studies, one-pagers, and other marketing materials with a focus on target-audience-specific content and the effective use of AI tools
- Visuals & Design: Development of presentations, banners, social media visuals, and other marketing materials using tools such as Canva, Adobe, etc.
- Sales & Customer Development: Developing campaigns and initiatives for customer retention as well as upselling and cross-selling in collaboration with the sales team
- CRM & Marketing Processes: Further developing existing CRM processes with sales and marketing operations, considering target audiences, segments, nurturing, and measurable KPIs
- SEO, SEA & AI Search: Planning and evaluating SEO measures with a focus on SEA, GEO/AI search, and visibility on Google and AI-based search and response systems such as ChatGPT, Claude, or Perplexity
- Project Management: Coordinating marketing projects
- Reporting: Interpreting results in terms of operational, analytical, and strategic criteria

Your profile

- At least 3 years of professional experience in marketing, ideally in the IT, software,



or technology sector
- Solid B2B marketing experience
- Understanding of inbound marketing and demand generation
- Experience with individual components of the marketing funnel and an understanding of how they interact
- Understanding of CRM-based lead generation and nurturing processes
- Strong ability to analyze and interpret marketing data
- Good understanding of SEO
- Basic understanding of SEA
- Experience in project management
- Proficiency with tools such as Canva and Adobe
- Enjoy writing content and creating marketing materials
- Excellent written and spoken German and good communication skills in English
- The following are plus: Experience with CRM (ideally HubSpot), SEA, GEO/AI Search, marketing automation, generative AI in marketing, webinar and event marketing
- A proactive, structured, strategic, and solution-oriented mindset
- A high degree of independence and a willingness to take on responsibility
- At least 3 years of professional experience in marketing, ideally in the IT, software, or technology sector
- Solid B2B marketing experience
- Understanding of inbound marketing and demand generation
- Experience with individual components of the marketing funnel and an understanding of how they interact
- Understanding of CRM-based lead generation and nurturing processes
- Strong ability to analyze and interpret marketing data
- Good understanding of SEO
- Basic understanding of SEA
- Experience in project management
- Proficiency with tools such as Canva and Adobe
- Enjoy writing content and creating marketing materials




- Excellent written and spoken German and good communication skills in English
- The following are plus: Experience with CRM (ideally HubSpot), SEA, GEO/AI Search, marketing automation, generative AI in marketing, webinar and event marketing
- A proactive, structured, strategic, and solution-oriented mindset
- A high degree of independence and a willingness to take on responsibility

Our benefits cover a wide range of areas, from work-life balance to social aspects, personal development, mobility and financial incentives. Together, they reflect our philosophy as an employer.

Working from home
Adaptable working hours

Onboarding and
buddy program

Team activities
and team building

Career and
development opportunities

Continuing education
and certifications

Home office equipment
Bright, modern office

Flat hierarchies
Feedback-oriented culture
Creative freedom

Commuter ticket
Bike leasing
Good transport connections

Attractive bonus system
Home office allowance
Referral fee

We offer a competitive, performance-based gross salary and are willing to pay above the minimum salary specified in the collective bargaining agreement (IT Collective Bargaining Agreement: €3,155) depending on qualifications and professional experience.

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B2B marketing, Inbound marketing, Demand generation, Content creation, Data analytics, German (written & spoken), English (written & spoken), Project management, Marketing automation
Plan and execute inbound marketing and demand generation initiatives., Develop content for LinkedIn, newsletters, webinars, white papers, case studies., Organize webinars and events from concept to follow-up with sales., Create visuals and presentations using Canva/Adobe tools., Collaborate with sales to drive customer retention and upsell., Improve CRM processes with marketing operations and KPIs., Plan and evaluate SEO/SEA with AI search and visibility.

📌 Marketing SpecialistB (m/w/d) (Loreto)
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📍 Loreto