Marketing Specialist (m/w/d) As a Marketing Specialist, you'll play a key role in our marketing department and be responsible for planning and executing our marketing activities
- with a clear focus on B2B inbound marketing and demand generation. Together with senior management, you'll develop our annual marketing plan and independently implement the agreed-upon initiatives. In doing so, you'll work closely with our sales team and other departments. Your responsibilities
- Inbound & Lead Generation: Further developing inbound activities based on existing personas, planning campaigns, and developing sustainable follow-up and nurturing activities
- Webinars & Events: Taking responsibility for content and organization
- from topic and communication planning through execution to handing off follow-up to the sales team
- Content & Communication: Creation of LinkedIn posts, newsletters, webinar content, white papers, case studies, one-pagers, and other marketing materials with a focus on target-audience-specific content and the effective use of AI tools
- Visuals & Design: Development of presentations, banners, social media visuals, and other marketing materials using tools such as Canva, Adobe, etc.
- Sales & Customer Development: Developing campaigns and initiatives for customer retention as well as upselling and cross-selling in collaboration with the sales team
- CRM & Marketing Processes: Further developing existing CRM processes with sales and marketing operations, considering target audiences, segments, nurturing, and measurable KPIs
- SEO, SEA & AI Search: Planning and evaluating SEO measures with a focus on SEA, GEO/AI search, and visibility on Google and AI-based search and response systems such as ChatGPT, Claude, or Perplexity
- Project Management:



Coordinating marketing projects
- Reporting: Interpreting results in terms of operational, analytical, and strategic criteria

Your profile
- At least 3 years of professional experience in marketing, ideally in the IT, software, or technology sector
- Solid B2B marketing experience
- Understanding of inbound marketing and demand generation
- Experience with individual components of the marketing funnel and an understanding of how they interact
- Understanding of CRM-based lead generation and nurturing processes
- Strong ability to analyze and interpret marketing data
- Good understanding of SEO
- Basic understanding of SEA
- Experience in project management
- Proficiency with tools such as Canva and Adobe
- Enjoy writing content and creating marketing materials
- Excellent written and spoken German and good communication skills in English
- The following are plus: Experience with CRM (ideally HubSpot), SEA, GEO/AI Search, marketing automation, generative AI in marketing, webinar and event marketing
- A proactive, structured, strategic, and solution-oriented mindset
- A high degree of independence and a willingness to take on responsibility
- At least 3 years of professional experience in marketing, ideally in the IT, software, or technology sector
- Solid B2B marketing experience
- Understanding of inbound marketing and demand generation




- Experience with individual components of the marketing funnel and an understanding of how they interact
- Understanding of CRM-based lead generation and nurturing processes
- Strong ability to analyze and interpret marketing data
- Good understanding of SEO
- Basic understanding of SEA
- Experience in project management
- Proficiency with tools such as Canva and Adobe
- Enjoy writing content and creating marketing materials
- Excellent written and spoken German and good communication skills in English
- The following are plus: Experience with CRM (ideally HubSpot), SEA, GEO/AI Search, marketing automation, generative AI in marketing, webinar and event marketing
- A proactive, structured, strategic, and solution-oriented mindset
- A high degree of independence and a willingness to take on responsibility Our benefits cover a wide range of areas, from work-life balance to social aspects, personal development, mobility and financial incentives. Together, they reflect our philosophy as an employer. Working from home Versátil

working hours
Onboarding and buddy program Team activities and team building Career and development opportunities Continuing education and certifications Home office equipment Bright, modern office Flat hierarchies Feedback-oriented culture Creative freedom Commuter ticket Bike leasing Good transport connections Attractive bonus system Home office allowance Referral fee

We offer
a competitive, performance-based gross salary and are willing to pay above the minimum salary specified in the collective bargaining agreement (IT Collective Bargaining Agreement: €3,155) depending on qualifications and professional experience.

📌 Marketing SpecialistB (Iquitos)
🏢 Advvise
📍 Iquitos