At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you. To learn more about our values and our culture, visit

What will you do?

A day in the life of a Head of Marketing at Timberland looks a little like this. Serves as the voice of the region, translating global marketing strategy into region-specific activation plan. Oversees the weekly integrated marketing plan, responsible for regional marketing budgets and allocation, CRM and loyalty programs, and strategy for events, channel marketing, and owned e-commerce. Leads social media management, media buying, and search. Reports to Brand GM in APAC Let’s break down that day-in-the-life a bit more.

- Integrated Marketing - Drive integrated marketing management including 26 week walk, stories, evergreen marketing, and the GTM process. Drive brand growth in an effective/efficient way through the execution of marketing plans to reach new consumers and increase loyalty
- Budget - Manage Regional marketing budget & allocations
- Region Specific Needs – Ensure Brand Creative needs by country are communicated and addressed; specific role in China for key commercial moments (e.g., 11/11, CNY). Set CRM/Loyalty strategy, provide region-specific creative content guidance. Drive amplification of global plans through locally relevant initiatives. provide regional input on specific regional needs into the integral brand map.
- Media Management - Own media buying and management, social media management, and search management. Direct execution of O&O; Ecom/DTC marketing
- Channel Marketing - Own Channel marketing management (including B&M;), and execution of events management
- Influencer Activation - Manage influencer pool and assets

Typical Interactions

- Global Brand Management leaders, ensure regional input and nuance is incorporated into long term brand strategy




- Brand Operations and Planning Leader to ensure delivery on time & in full of creative toolkits

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 12+ years of experience and professional achievements.

- Strategic vision (ability to articulate clear strategy)
- Cross-Functional Leadership
- Communication and Influence
- Analytical (strong ability to be data driven in decision making)
- Consumer insight and empathy, with deep regional expertise (consumer needs, trends and local cultural nuance)

The Past Experience Requested are：

- Experience leading regional marketing strategies and adapting global campaigns to suit local market
- Experience in the end-to-end execution of integrated marketing plans including timelines, resource management, and coordination across channels
- Budget oversight managing strategic allocation across channels and managing costs
- Experience setting strategy for customer relationship management and loyalty programs
- Experience developing and executing strategies that drive traffic, sales, and brand presence
- Event strategy and execution
- Digital marketing and e-commerce
- Data driven decision making

Location requirement: Shanghai, China

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Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a company spanning continents, cultures, ages, you name it – Timberland is more than a brand: it’s an incredible place to work, encouraging employees to get out there and always be on the lookout for adventure at every turn. That’s why we offer employees 40 paid hours of service time every year, discounts on ski passes, free kayak rentals (get them right here in the building!) and lots of other great things that’ll help get you outside. Not to mention, we’re only 10 minutes from historic Portsmouth,



New Hampshire as well as a quick drive to some pretty great beaches and mountains.

To find out about all of the cool things Timberland (and southern New Hampshire offers), visit timberland.com/careers.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to Ver el correo electrónico en click.appcast.io.

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Strategic vision, Cross-functional leadership, Communication & influence, Analytics, Consumer insight & regional nuance
Drive integrated regional marketing management and GTM process., Oversee regional marketing budget allocations and media planning., Lead social media, influencer activation, and e-commerce marketing., Coordinate channel marketing and events across regions and countries., Provide region-specific creative guidance and feedback to global plans.

📌 Head of Marketing (TBL APAC) (Asia)
🏢 VF China Limited Shanghai Branch
📍 Asia