Out of Home (OT) Marketing Execution Lead

All locations

Marketing

Hybrid

Experienced Professionals

Do you enjoy turning great ideas into flawless retail execution? Are you energized by bringing national campaigns, promotions, and shopper activations to life across Hungary’s leading retail partners?

At Coca-Cola HBC Hungary, we are looking for an Organized Trade Marketing Execution Lead who will play a key role in transforming our commercial and marketing strategies into impactful customer activations that drive growth, market share, and shopper engagement.

In this role, you will act as a strategic partner to Marketing, Sales, Commercial Excellence, and Key Account teams, ensuring that our activations are executed flawlessly across the Organized Trade channel. You'll lead a small team, manage complex cross-functional projects, and see the direct impact of your work on the shelves of Hungary's biggest retailers.

WHAT WILL YOU BE DOING?

- Lead the execution of national promotional and shopper marketing programs across Organized Trade customers.
- Translate brand and commercial strategies into customer-specific activation plans.
- Ensure best-in-class execution of tailored customer activations from planning through implementation and post-evaluation.
- Drive execution excellence by delivering activities on time, within budget, and with strong commercial impact.
- Collaborate closely with Key Account Management, Field Sales, Marketing, Finance, Legal, and Commercial Excellence teams.
- Manage relationships with external agencies and activation partners.
- Align diverse stakeholders around common business objectives and execution priorities.
- Lead, coach, and develop a team of two Marketing Execution Specialists.
- Set priorities, allocate resources, and support the team's professional growth.
- Foster a high-performance culture focused on collaboration, ownership, and continuous improvement.
- Project & Promotion Management
- Manage multiple commercial activation projects simultaneously in a fast-paced environment.
- Oversee promotional planning and execution across key retail customers.
- Monitor activity performance and identify opportunities to improve effectiveness and ROI.




- Reporting & Business Performance
- Analyze campaign and promotion results against key business objectives.
- Track KPIs and provide actionable insights to support decision-making.
- Recommend improvements based on shopper, customer, and performance data.

WE ARE LOOKING FOR YOU IF YOU...

- Have at 4- 5 years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Category Management, Commercial Excellence, or Key Account Management.
- Have experience working with modern retail customers in an FMCG environment.
- Have a proven track record of delivering successful promotional and activation programs.
- Possess strong project management and organizational skills.
- Demonstrate outstanding stakeholder management and influencing capabilities.
- Have strong commercial acumen and understand how activations drive sales, market share, and customer growth.
- Are analytical and comfortable working with KPIs and business performance metrics.
- Can successfully navigate complex matrix organizations and align competing priorities.
- Hold a university degree in Marketing, Business, Economics, or a related field.
- Communicate confidently in English, both written and spoken.
- You’ll Stand Out If You Also Have...
- FMCG industry experience.
- Exposure to Organized Trade or Modern Trade channels.
- Category Management experience.
- Experience working with marketing, creative, or activation agencies.
- Previous people management or team leadership experience.

WHY SHOULD YOU JOIN US?

- This is more than a Trade Marketing role. It is an opportunity to lead business-critical activations that directly impact growth, strengthen customer partnerships, and bring some of the world's most recognizable brands to life where it matters most: at the point of purchase.




- You’ll join a collaborative and fast-moving environment where your ideas matter, your influence is valued, and your work creates visible results across the market every day.
- If you're passionate about execution, thrive in cross-functional collaboration, and enjoy turning plans into commercial success, we'd love to hear from you.

WHAT WE OFFER

- Home office (2 times/week)
- Annual bonus
- Cafeteria
- Life and personal accident insurance
- Medical insurance (Medicover)
- Employee share program
- Internal training, coaching and mentoring programs
- Employee Assistance Program (life management and psychological counseling support)
- Discounted meals at the on-site cafeteria
- Unlimited product consumption at the workplace
- Family days and events

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience.

We have faith in what every person can be.

And although we have so much to be proud of, we always stay humble. We believe the real magic happens - for us and for you - when we OPEN UP.

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.

#J-18808-Ljbffr

📌 Out of Home (OT) Marketing Execution Lead (Iquitos)
🏢 Coca Colahellenicireland
📍 Iquitos