Growth Analytics & Operations Lead
? Lima, Peru | Full-time | Individual Contributor

About Haystack News
Haystack News is a fast-growing, mission-driven startup working to empower independent thinkers with the news they care about. Millions of users rely on Haystack to live more informed lives through personalized, on-demand access to trusted local and national news.
We’re the leading free news streaming platform, connecting over 40 million viewers to 400+ publishers across mobile, web, and connected TVs. About 90% of our viewing is on connected TV, and we are building a Premium subscription business on top of the free product. We move fast and lean hard on AI tooling to do it.

The Role
We’re looking for a Growth Analytics & Operations Lead to own how Haystack measures paid growth and how the growth budget gets spent well. You will work day to day with our Growth Marketing lead, who runs the campaigns, our BD lead, our data teammate, and engineering. They set direction on channels and deals. You own the attribution stack, the LTV and payback models, the incrementality tests,



the budget pacing, and the dashboards the team runs on.
This is not a reporting role. You decide what we should believe about our campaigns and placements, you catch the broken number before anyone else does, and you make the call on where the next dollar goes and back it with data.

What You’ll Do
• Own paid growth measurement: our MMP (AppsFlyer), SKAdNetwork, deep link tracking, and how CTV placements on Roku, Fire TV, Vizio and Samsung are measured. Check the MMP against reality and fix it when it drifts.

• Design and automate reporting systems and dashboards for revenue, partnerships, and marketing campaigns across Snowflake and third-party tools (Google Ads, Meta, etc.).

• Build the LTV, CAC and payback model by platform and device, with an early indicator we can act on within days. Design and run incrementality tests (holdout, geo, pre/post) so we know what actually moved viewing and

📌 Growth Analytics (Lima)
🏢 Haystack News
📍 Lima