Location: Hybrid in Malta or Remote
Reporting to Head of CRM
We’re looking for a data-driven, player behaviour-obsessed Live Casino & Sports CRM Manager to own CRM growth for Live Casino.
Live Casino GGR is your primary focus. Sportsbook is your secondary one. Along the way, you’ll build the cross-sell journeys that turn single-product players into higher-value, multi-product customers.

Your Impact
Live Casino growth
- Own the Live Casino CRM strategy and promotional roadmap, with Live Casino GGR as your north-star KPI.
- Build campaigns, journeys and segments around player behaviour, game preferences, providers, tables and Live Casino events.
- Identify underpenetrated segments and migrate them into Live Casino. Work with the CRM Performance Manager to optimise the vertical.

Sportsbook CRM
- Support the Sportsbook CRM strategy with event-led campaigns around major sporting events, leagues and the betting calendar.
- Drive sportsbook activity, frequency and retention in a way that complements Casino and Live Casino.

Cross-sell & wallet share




- Own cross-sell between Sportsbook, Casino and Live Casino in every direction.
- Use behavioural data to decide when and how to introduce a player to a new product, rather than relying on broad promotions.
- Build automated and campaign-based journeys that grow multi-product participation, ARPU and LTV.

Promotions & performance
- Own the Live Casino component of the monthly CRM calendar and support Sportsbook planning.
- Test new mechanics rather than repeating bonus-led campaigns. Every promotion should have a clear objective and KPIs.
- Track GGR, penetration, frequency, cross-sell conversion, bonus cost and ROI, working closely with BI, Product and CRM Performance.

What Makes You a Fit
- Strong iGaming CRM experience, with proven Live Casino expertise. You understand its players, mechanics and commercial drivers.
- Sportsbook CRM experience is a must, including sporting calendars and event-driven campaigns.
- A track re

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