Location: Hybrid in Malta or Remote
Reporting to Head of CRM
We’re looking for a data-driven, player behaviour-obsessed Live Casino & Sports CRM Manager to own CRM growth for Live Casino.
Live Casino GGR is your primary focus. Sportsbook is your secondary one. Along the way, you’ll build the cross-sell journeys that turn single-product players into higher-value, multi-product customers.

Your Impact
Live Casino growth

- Own the Live Casino CRM strategy and promotional roadmap, with Live Casino GGR as your north-star KPI.
- Build campaigns, journeys and segments around player behaviour, game preferences, providers, tables and Live Casino events.
- Identify underpenetrated segments and migrate them into Live Casino. Work with the CRM Performance Manager to optimise the vertical.

Sportsbook CRM

- Support the Sportsbook CRM strategy with event-led campaigns around major sporting events, leagues and the betting calendar.
- Drive sportsbook activity, frequency and retention in a way that complements Casino and Live Casino.

Cross-sell & wallet share

- Own cross-sell between Sportsbook, Casino and Live Casino in every direction.
- Use behavioural data to decide when and how to introduce a player to a new product, rather than relying on broad promotions.
- Build automated and campaign-based journeys that grow multi-product participation, ARPU and LTV.

Promotions & performance

- Own the Live Casino component of the monthly CRM calendar and support Sportsbook planning.
- Test new mechanics rather than repeating bonus-led campaigns. Every promotion should have a clear objective and KPIs.
- Track GGR, penetration, frequency, cross-sell conversion, bonus cost and ROI, working closely with BI, Product and CRM Performance.





What Makes You a Fit

- Strong iGaming CRM experience, with proven Live Casino expertise. You understand its players, mechanics and commercial drivers.
- Sportsbook CRM experience is a must, including sporting calendars and event-driven campaigns.
- A track record of building promotional calendars and cross-sell strategies between gaming verticals.
- Strong segmentation and behavioural targeting skills, plus hands-on experience with CRM automation and lifecycle platforms.
- A commercial mindset. You know GGR, player value, bonus cost and ROI, and you can turn data into campaigns.
- Excellent collaboration across CRM, BI, Product, Sportsbook, Casino and Marketing.

What success looks like

- A dedicated Live Casino CRM growth engine within your first year.
- Sustainable, measurable Live Casino GGR growth and a higher share of players actively playing Live Casino.
- A structured Sportsbook CRM strategy in place.
- Scalable cross-sell journeys that grow multi-product players and customer wallet share.

What's in it for you?

Be with a team that builds the momentum that moves the industry.
A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration.

Comprehensive benefits package for Malta-based employees, including:

- Private health insurance, wellness allowance, and communication allowance.
- Employee Assistance Programme for free, confidential support.
- Healthy lunch on Wednesdays and a varied calendar of social events throughout the year.
- Employee discounts in restaurants and businesses.
- Extended second-parent leave policy.
- Dog-friendly office.
- Private parking space.

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📌 Live Casino & Sports CRM Manager (Asia)
🏢 Bet On Talent
📍 Asia