15 oct
|
Cisco
|
San Isidro
Meet the Team
In Latam Field & Partner Marketing, we drive growth across the customer lifecycle by influencing and activating key demand generation and customer experience levers across Cisco. We are responsible for driving business outcomes partnering with sales. We have intimate customer knowledge. We run the last mile and are accountable for pipeline & revenue impact
Your Impact
In this role, you’ll be a business partner with the Latam Field Sales organization and serve as a customer and territory expert for Go-to-Market (GTM) initiatives and Field Marketing support across Enterprise AI, Networking, and Industry market segments. This includes:
• Collecting and communicating competitive landscape and insights, the biggest opportunities and threats, top accounts/deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
• Owning the marketing strategy and execution for your coverage area, including crafting and implementing plans within target accounts based on deep customer and market insights and Sales’ priorities.
Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target account focus list, participate in account/territory planning, ensure process adherence for marketing attribution, and partner with the Virtual Demand Center to drive demand creation.
• Knowing top deals for your territory intimately, deploying marketing tactics with Sales at critical stages in the funnel to accelerate pipeline.
• Driving audience acquisition for marketing events, ensuring the right customers are engaged in CIO and executive programs, and providing Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
• Achieving Marketing Sourced Pipeline (Direct & Partner) Technology area growth goals for across multiple customer segments, specifically Enterprise, Commercial, and Service Provider.
• Supporting the pipeline and revenue goals of the Americas Architecture organizati
📌 Field and Partner Marketing Manager (San Isidro)
🏢 Cisco
📍 San Isidro