A day in the life of an Area Manager at The North Face looks a little like this.
As the leader of our Singapore retail business, you will drive commercial performance, elevate consumer experiences, and build a high-performing store organization across the country. You will translate brand strategy into execution, ensuring every store consistently delivers against sales targets, operational standards, and brand expectations while creating memorable experiences for our consumers.

Working closely with store teams, Retail Operations, Buying, Marketing, and other cross-functional partners, you will identify growth opportunities, improve store productivity, develop frontline talent, and ensure stores are set up for sustainable success.

You will spend approximately 60% of your time in stores, working directly with teams, observing consumers, reviewing business performance, coaching leaders, and ensuring operational excellence at the point of execution.

Let's break down that day in the life a bit more.
- Lead The North Face Singapore store network with accountability for sales growth,



profitability, consumer experience, store productivity, and operational performance.
- Translate business objectives into actionable plans for store teams, ensuring clear priorities, ownership, and execution across all retail locations.
- Monitor and analyze key retail KPIs including sales, retail comp, conversion, average transaction value, units per transaction, labor productivity, gross margin, markdowns, and inventory productivity.
- Identify business opportunities and performance gaps, developing action plans that improve commercial results and strengthen overall store performance.
- Spend significant time in stores conducting business reviews, observing consumer behavior, and providing hands‑on coaching to store leaders and frontline teams.
- Drive consistent execution of visual merchandising standards, brand presentation, service expectations, and operational processes across the ret

📌 Area Manager, Singapore (Asia)
🏢 VFCorporation
📍 Asia