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Lifecycle & CRM Manager, Shop

• Remote - Americas
• Growth

About The Role

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About Shop

Shop is the consumer brand inside Shopify. Shop has hundreds of millions of users and enables customers to discover new brands, pay quickly and safely via Shop Pay, and track deliveries.

About The Role

You build and run the lifecycle program. Strategy is set with your input; the execution is yours. You are in the tools every day — writing the query, building the audience, wiring the journey, QAing the send, reading the result.

The mandate: ship high-quality lifecycle programs at a fast cadence, with no defects and a clear read on what they did.

• Build the journeys. Configure campaigns and triggered journeys end to end: audiences, entry and exit criteria, branching, delays, frequency rules, message variants, localization. Own them after launch too.
• Write the queries. Build audiences and cohorts in SQL. Pull your own data, size your own opportunities,



and check your own numbers before anyone asks.
• Run the experiments. Set up holdouts and tests correctly, define the metric before launch, size the sample, and write the readout. Say plainly whether it worked.
• QA relentlessly. Seed lists, render tests across devices and clients, link and deep-link checks, personalization edge cases, suppression logic, timezone and locale handling. Nothing ships unchecked.
• Instrument and debug. Read event schemas, trace why a user did or didn't qualify, find the broken payload, and file a clear bug with a reproduction. Work directly with data and engineering on fixes.
• Report the numbers. Build and maintain the dashboards for engagement, frequency, opt-in health and deliverability. Know your metrics cold and flag changes before they become questions.
• Deliverability and hygiene. Watch bounce, complaint, unsubscribe and push opt-out rates. Keep lists clean and sending healthy.
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📌 Lifecycle & CRM Manager, Shop (Pacobamba)
🏢 digital Marketing And Graphic Design
📍 Pacobamba