Senior Lead, External Partnerships (Pacobamba)

Senior Lead, External Partnerships (Pacobamba)

09 oct
|
digital Marketing And Graphic Design
|
Pacobamba

09 oct

digital Marketing And Graphic Design

Pacobamba

Back

Senior Lead, External Partnerships & Social, Shop

• Remote - Americas
• Growth

About The Role

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About Shop

Shop is the consumer brand inside Shopify. Shop has hundreds of millions of users and lets customers discover new brands, pay quickly and safely via Shop pay, and track deliveries.

About The Role

You own how Shop shows up in culture: the partnerships we do with brands and media companies, and the organic social presence that carries them.

The mandate: get more people to know what Shop is, and give the people already on Shop something worth coming back for.

• Brand co-marketing. Source, structure and ship at least one co-marketing partnership a month with brands selling on Shop. Pick the brands, build the offer, negotiate the terms, run the launch.
• Media and non-endemic partnerships. Build always-on relationships with media companies and cultural properties that put Shop's message in front of new audiences and bring better content into the app.



These take longer to land, so they need a pipeline, not a campaign.
• Organic social. Own Shop's handles end to end — strategy, calendar, content, publishing, community management and reporting. Set the voice and hold it.
• Measurement. Define what a good partnership looks like before it launches: reach, new buyers, engagement, GMV, cost per outcome. Kill the ones that don't work and say why.
• Budget and forecasting. Own the partnership and social budget, forecast it, and defend the spend with results.
• Creative. Brief creative well and edit hard. Partner work is judged in public, so the bar is craft, not volume.
• Cross-org coordination. Partnerships touch merchant-facing teams, brand, lifecycle, paid, PR, legal and product. Keep them aligned on one calendar and one story, and keep leadership current with short, clear updates.
• Zero defects. Everything here ships with a partner's name on it. Rights, di

📌 Senior Lead, External Partnerships (Pacobamba)
🏢 digital Marketing And Graphic Design
📍 Pacobamba

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