09 oct
|
digital Marketing And Graphic Design
|
Pacobamba
09 oct
digital Marketing And Graphic Design
Pacobamba
Back
Creator & Influencer Marketing Lead, Shop
• Remote - Americas
• Growth
About The Role
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About Shop
Shop is the consumer brand inside Shopify. Shop has hundreds of millions of users and lets customers discover new brands, pay quickly and safely via Shop Pay, and track deliveries.
About The Role
We are building Shop's creator program. This is a hands-on role. You will find the creators, negotiate the deals, write the briefs, chase the deliverables, track the results and pay the invoices. You will help shape the strategy and own the execution as Shop builds this capability from an early stage.
The mandate: a steady flow of creator content that gets people to install Shop, use it, and discover the brands on it, with a return we can defend. You will work with paid media, data, product, creative, Legal, Finance, and external partners to build a new growth capability inside Shop.
• Source and vet. Build and maintain a pipeline of creators. Check audience quality,
not just follower count: real engagement, audience geography, brand fit, and past brand safety issues.
• Negotiate and contract. Set rates, deliverables, timelines, exclusivity and usage rights. Work with Legal on contracts and keep terms consistent across the roster.
• Brief well. Write briefs creators can actually work from: the point, the constraints, the call to action, and what not to do. Leave room for their voice.
• Run the process. Own the commercial and operating lifecycle from sourcing through delivery, rights clearance, payment, and renewal. Build reliable systems that keep launches, rights, payments, and partner commitments on track.
• Track and attribute. Own tracked links, promo codes and deep links for every creator. Make sure attribution works before content goes live.
• Read and improve performance. Use reporting to assess views, engagement, installs, new buyers, cost per outcome, an
📌 Creator & Influencer Marketing Lead, Shop (Pacobamba)
🏢 digital Marketing And Graphic Design
📍 Pacobamba