At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you.
To learn more about our values and our culture, visit
What will you do?
A day in the life of a Head of Marketing at Timberland looks a little like this. Serves as the voice of the region, translating global marketing strategy into region-specific activation plan. Oversees the weekly integrated marketing plan, responsible for regional marketing budgets and allocation, CRM and loyalty programs, and strategy for events, channel marketing, and owned e-commerce.



Leads social media management, media buying, and search. Reports to Brand GM in APAC.
Let’s break down that day-in-the-life a bit more.
- Integrated Marketing - Drive integrated marketing management including 26 week walk, stories, evergreen marketing, and the GTM process. Drive brand growth in an effective/efficient way through the execution of marketing plans to reach new consumers and increase loyalty
- Budget - Manage Regional marketing budget & allocations
- Region Specific Needs – Ensure Brand Creative needs by country are communicated and addressed; specific role in China for key commercial moments (e.g., 11/11, CNY). Set CRM/Loyalty strategy, provide region-specific creative content guidance. Drive amplification of general plans through locally relevant initiatives. provide regional input on specific regional needs into the global brand map.
- Media Management - Own media buying and management, social m

📌 Head of Marketing (Asia)
🏢 VFCorporation
📍 Asia