PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Manage and execute Lifestyle and SEA apparel creation in Asia, implementing strategic alignment according to the overall Business Unit and Brand direction.

Develop industry-leading creative solutions for assigned concepts or categories to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sellout (consumer-facing). Focus on Inline, Speed & Rapid Creation opportunities to align with customer behavior and market trends. Leverage factory proximity to optimise processes. Collaborate on technical aspects, materials, and speed to market, driving efficiency and margins. Manage projects and cross-functional interactions with HQ Design, Product Marketing, PD&S;, T1 & T2 ensuring strategic alignment and effective implementation. While delivering the implementation of a carryover strategy for Lifestyle.

KEY RESPONSIBILITIES
- Change agent /management: Be an integral part of a team that will continue to evaluate and evolve the end-to-end process for the apparel co-creation operating model,



emphasizing strong partnerships and collaboration with suppliers. Pilot new ways of working, ensuring seamless integration and optimisation of processes to enhance speed, efficiency, and product value.
- Take technical ownership after customer and design approval, managing product execution through commercialization while safeguarding design intent, fit, quality, cost and delivery timelines.
- Create and maintain CLO 3D assets for end-to-end speed ranges serving SEA markets, including garment construction, fit, graphic and trim execution where applicable.
- Innovates and drives cross category product constructions, tech lifestyle, comfort, contemporary lifestyle and performance executions and solutions.
- Research and recommend technical, material and construction options that deliver the required price/value while maintaining the core product brief and applying relevant learning from previous collections.
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📌 Senior Designer Apparels (Asia)
🏢 ADIDAS GROUP
📍 Asia