Brand: The North Face
Location: Malaysia
Function: Retail / Direct-to-Consumer
Employment Type: Full-time
Reporting Line: Senior Business Manager, HK - TNF
Role Purpose
The Area Manager, Malaysia is responsible for leading The North Face Direct-to-Consumer retail business in Malaysia, with accountability for commercial performance, operational excellence, consumer experience, and team effectiveness across the store portfolio. This role acts as a key retail business leader, translating brand strategy into consistent market execution while identifying growth opportunities, improving store productivity, and building a high-performing retail organization. The Area Manager is expected to drive sustainable revenue growth, protect profitability, and reinforce The North Face brand standards through strong leadership, commercial judgment, and disciplined execution. The role requires approximately 60% of working time to be spent in retail stores, including store visits, frontline coaching, service and visual merchandising reviews, consumer observation, operational compliance checks,
sales and inventory opportunity reviews, and follow-up on key commercial initiatives with store teams.
Key Responsibilities
- Retail Business Leadership: Lead the Malaysia DTC store network with accountability for sales growth, profitability, store productivity, consumer experience, and operational performance.
- Commercial Strategy and Performance Governance: Translate business objectives into actionable store plans, using KPIs, forecasts, markdowns, discounts, gross margin, retail comp, and marketing effectiveness insights to support disciplined business decisions and improve market results.
- Operational Excellence and Brand Standards: Ensure consistent execution of store operations, service standards, visual merchandising, compliance requirements, and brand experience across all retail locations.
- Assortment, Inventory, and Product Feedback: Partner with Retail Buying to provide field-based i
📌 Area Manager, Malaysia (Asia)
🏢 vfc
📍 Asia