This is a Product Management role focused on driving commercial performance of assigned products, including sales, revenue, profitability, market share, and SKU performance. You will manage the end-to-end product lifecycle, from product development and commercialization through launch, market execution, and portfolio optimization.
Key responsibilities
- Drive commercial performance of assigned products, including sales, revenue, profitability, market share, and SKU performance
- Manage the end-to-end product lifecycle, from product development and commercialization through launch, market execution, and portfolio optimization
- Lead product launch and commercialization execution, ensuring clear timelines, readiness, and alignment across Marketing, Sales, R&D;, Supply Chain, Procurement, and Manufacturing
- Own product forecasting and business planning, including demand forecasts, business cases, pricing, and commercial projections to support business decisions
- Optimize product portfolio and market performance by analyzing sales, profitability, market, consumer, competitor,



and operational data, and recommending actions such as SKU optimization, pricing changes, or product improvements
- Ensure strong product and brand execution in the market, using brand and consumer understanding to guide product decisions while driving cross-functional execution, resolving operational issues, and delivering agreed business objectives

Requirements
- Bachelor's degree in Marketing, Business Administration, Food Technology, or related field
- Minimum 3-5 years of experience in Product Management, Brand Management, or FMCG/food industry
- Strong understanding of product lifecycle management and go-to-market strategies
- Experience conducting market research and consumer insight analysis
- Strong analytical skills with the ability to interpret sales and financial data
- Knowledge of food industry regulations, product development, and commercialization processes
- Excellent project man

📌 Product Manager (Asia)
🏢 ABC President
📍 Asia