30 set
|
AimBig Employment
|
Asia
30 set
AimBig Employment
Asia
- great career path
- Worklife Balance
About Our Client
Our client is an established player in the industrial lubricants and energy-related products sector, serving a diverse portfolio of B2B customers across Indonesia.
Job Description
Strategy & Planning
- Develop and execute the multi-year marketing strategy aligned with licensor brand vision and company business objectives and priorities.
- Translate strategy into integrated plans between Fuels, Payment Loyalty & CRM, Brand & Customer Experiences, Digital Marketing and Pricing that brings competitive advantage, aligned with Licensor's marketing guidelines, Multi-Year Plan, and business T&R.;
- Manage marketing budget, prioritize initiatives to maximize return from investment
- Engage Brand Licensor early on material initiatives requiring alignment or approval.
Retail & Non Retail
- Manage all marketing mix elements: Pricing, Product portfolio, Channel, Value propositions, Communication, and Promotion for Fuels and Non-Retails in collaboration with relevant internal stakeholders.
- Lead NFR marketing strategies across convenience retail, food service, car care, lubricants, and co-locators.
- Ensure all programs are operationally executable and compliant with Brand customer promise standards.
- Co-develop and execute EV strategy for the market together with Network team, including strategic partnership both for 2W and 4W across value chain.
Loyalty, CRM & Digital Payments
- Own the loyalty and CRM strategy, aligned with Brand-approved models.
- Act as business and contract owner for loyalty platforms and app vendors.
- Work with the Brand Representatives to align digital roadmaps and ensure compliance with digital and data standards.
- Drive adoption of digital payments and partnerships.
Brand, Communications & Media
- Drive Licensor brand preference, trial and loyalty levels to enable growth in both volumes and market share.
- Ensure consistent and compliant use of the Brand across sites, campaigns, and chan
📌 Marketing Manager (Asia)
🏢 AimBig Employment
📍 Asia