As the Social Content & D2C Growth Supervisor, you’ll create culture-driving content, build innovative fan engagement strategies, and turn audience passion into meaningful direct-to-consumer growth.
This is an exciting opportunity for a music lover and digital storyteller to make a real impact at the intersection of content, fandom, and commercial success.
What you'll do:
Official Account Operations & Matrix Account System Development
- Tailor overseas music content for localized, platform-specific re-creation across Bilibili, Rednote, Douyin, and WeChat Channels, adapting to each platform's unique content ecosystem;
- Conceptualize and produce highly engaging, shareable music content features(e.g., artist fun facts, song-ralated challenges, behind-the-scenes stories, etc.);
- Participate in the planning and execution of original content projects such as artist and fan interviews, strengthening the accounts' exclusive content supply;
- Lead the end-to-end development and operation of a music promotion matrix account system from scratch,



expanding content distribution channels and formats while establishing differentiated account personas.

Public-to-Private Domain Traffic Funnel Design & D2C Conversion
- Design and optimize end-to-end traffic funnelsfrom public-domain exposure (social media reach) to private-domain destinations (mini-programs, WeCom/Enterprise WeChat, fan groups), ensuring clear user pathways and efficient conversion;
- Drive D2C product (physical albums, limited-edition merch, offline events, etc.) seeding and conversion across social platforms, taking ownership of sales-oriented outcomes.

Data-Driven, Low-Budget Precision Promotion
- Plan and execute small-budget, scaled paid promotion campaigns across major platforms (e.g., Dou+, Juguang, Rednote's Sponsored Notes);
- Adopt a "do more with less" approach to precisely target potential audiences across J-Pop, K-Pop, and Western pop music fandoms, continuously testing and refining promotion models

📌 Social Content (Asia)
🏢 Sony Music Global Job Board
📍 Asia