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Manager Digital
Purpose & Overall Relevance for the Organization:This role will be responsible to support and drive the execution of all adidas digital strategy across different consumer touchpoints including but not limited to .com, social media, partner program & wholesale.com initiatives.
Key Responsibilities: Drive the Digital consumer experience team to exceed consumers 'expectations by providing Monthly insights on the digital consumers and its behaviors, including search (Organic), user experience, consumer journey and A/B test ideas, with the aim to increase conversion rate on .com & on partners websites.
Support the local content creation & calendarization, align with the regional / global team, guidelines and calendar to increase local relevancy on social media, .com and any consumer facing digital touchpoints.
Work closely together with the regional brand activation ecommerce team to execute integral & regional brand priorities in the best way possible to elevate our brand across all digital touchpoints (includes but not limited to: own .com, WHL.com, digital tools in store, digital media).
Partner with local category leads to enhance local digital storytelling and support the growth of the business units on digital channels.
Drive & create digital consumer insights by leveraging own CRM database to increase retention & consumer lifetime value in order to develop local CRM Campaigns to improve acquisition, recurrency and loyalty.
Drive incremental traffic to .com by leveraging local assets, communities & partners through database activation, locally driven Link Building.
Execute & coordinate locally the APP content & download strategy to increase app active user rate. Be a digital ambassador for the local organization, providing insights and support to drive across all departments the digital transformation.To set personal objectives, targets, guidelines and assess all reports
To develop the functional and social skills of direct reports on and off the job.
To manage all reports as an integrated team by setting team objectives.
To ensure smooth cooperation of all direct reports along all interfaces
Key Relationships: Local FLM.Local Wholesale / DTC teams.
Local CTC & BU teams.
LAM Brand organizations.
LAM eCommerce Hub.
LAM digital Hub.
Knowledge Skills and Abilities:Understanding of CRM and ECOM as a digital expert.
Ability to manage different stakeholders.
Strong analytic skills in order to sharing data to make decisions and deliverables of results by others.
Needs to understand SEO/ search optimization and has a marketing experience.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN,
PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager Digital
Brand:
Location: Lima
TEAM: Digital
State: LIM
Country/Region: PE
Contract Type: Full time
Number: 549719
Date: Sep 16, 2026
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📌 Manager Digital (Lima)
🏢 Adidas
📍 Lima