For over 136 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow, such as Inca Kola, Fanta, Sprite, Aquarius, Fuze and more

You will be part of this growth as Senior Brand Manager Inca Kola - LA OU leading the creation of marketing strategies for the biggest commercial beverage in Peru: Inca Kola. This position will give the opportunity to demonstrate your leadership, ability to develop branding and positioning expertise for a Peruvian icon. You will be responsible to expand sparkling beverages per caps in Peru at the time that maintain Inca Kolas iconic status.

Location: This Role is based in Peru and Relocation is not provided.

What You’ll Do for Us
- Leads the maintenance of the new brand vision and architecture.
- Leads development of annual and multi-year brand growth strategies and business plans by detecting Brand and business opportunities through value added analysis from situation assessment, market, trends, consumer behavior & motivations, brand & category performance.



To later align with Front Line the annual goals and budget.
- Partners with internal (e.g. R&D;, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new marketing programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
- Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions.
- Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities to generate concepts for effective execution.
- Support the Front-Line team in Peru by communicating the national strategy to bot

📌 Sr Brand Manager Inca Kola (Lima)
🏢 The Coca-Cola
📍 Lima