Manager, Frontline Marketing

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio enjoyed by millions globally. Our mission is simple yet powerful:refresh the world and make a difference.

We are seeking a Manager, Frontline Marketingto support the execution of category and brand strategies across frontline markets. This role plays a critical part in translating category direction into actionable plans, enabling strong local execution, and driving performance across brands, campaigns, and initiatives.

What You’ll Do for Us
- Support execution of category and brand marketing plans across frontline markets, aligned to regional and general strategies.
- Partner with Brand, Commercial, RGM, Media, and Franchise teams to deliver integrated marketing activities across the full marketing mix.
- Help track and report performance metrics for campaigns, innovations, and IMX activations, identifying learnings and optimization opportunities.




- Support bottler alignment through clear communication of priorities, plans, calendars, and success measures.
- Contribute to the localization and amplification of IMX campaigns, ensuring relevance and executional excellence.
- Analyze consumer, shopper, and category data to support fact‑based recommendations and category storytelling.
- Assist in managing category processes, ways of working, and governance routines.
- Build strong working relationships across internal teams and agency partners.
- Requirements & Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5-7 years of experience in brand, category, or marketing roles within FMCG / CPG.
- Solid understanding of brand building and integrated marketing fundamentals.
- Strong analytical and problem‑solving skills with ability to translate data into insights.
- Effective communication and collaboration skills in matrixed environments.
- Abilit

📌 Frontline Marketing Manager (Lima)
🏢 Coca-Cola
📍 Lima