PURPOSE:
- Responsible for developing and leading the adidas Direct to Consumer (DTC) strategy.
- Achieve profitable and sustainable market share growth and drive strategies through the channels of the direct-to-consumer business (eCom, Retail Own Stores).
- Ensures division sales, profitability, margin, and operational objectives are met through an executed strategic business plan.
KEY RESPONSIBILITIES:
LEAD COUNTRY DTC BUSINESS
- Design and implement the strategy for the Direct-to-Consumer (DTC) business throughout the Country to grow the business and achieve a competitive advantage in the Country for DTC Channels (eCom, Retail Own Stores).
- Overall fiscal responsibility for achieving the Country Direct to Consumer business plan goals and budgeted objectives through sales, margins, profitability, and other financial measurements (includes leading and managing the full P&L; for direct-to-consumer business).
- Manages implementing Integral Brand and Sales & LAM Market initiatives, programs,
and procedures across the DTC Channel to promote key messages and achieve a competitive advantage in the omnichannel marketplace.
- Maintain a collaborative approach and consistently communicate vertically and cross-functionally to ensure alignment of internal priorities and ensure resources are allocated appropriately to achieve desired results.
- Lead and inspire a cross-functional team (for example:HR, IT, Finance) to achieve their business goals by setting clear and measurable objectives, developing their functional and relationship skills, and owning career progression planning for the team.
LEAD MARKET DTC OPERATIONAL EXCELLENCE
- Directs and continuously improves store operations to meet Country and LAM Market objectives for operational excellence.
- Develops and implements in-store programs designed around industry best practices to increase operational and Brand excellence efficiency.
- Drive market strategy for retail expansion (store roll-out, remodeling & optimization
📌 Dtc Retail Sr. Director (Lima)
🏢 Adidas
📍 Lima