Company Description Educa College Prep is a leading educational consulting institution in Hispanic America, guiding students who seek undergraduate studies at top integral universities. The organization provides comprehensive admissions consulting and preparation for international exams, with a strong focus on academic excellence and high performance.

Educa College

Prep offers expert-designed SAT and standardized test courses that help many students reach top 1% scores worldwide and gain admission to universities such as MIT, Stanford, Yale, Oxford, and Cambridge. Having supported over 2,500 families and secured more than $42 million in academic scholarships, the institution is recognized for maximizing educational return on investment. The team includes consultants certified by prestigious universities and is an affiliated member of the International Association for College Admission Counseling (IACAC), operating from Panama City, Panama.

Role Description The Paid Media Specialist is a full-time, on-site role based in Miraflores. This role is responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive awareness, lead generation, and enrollment for Educa College Prep’s consulting services and exam preparation courses. Day-to-day responsibilities include developing media plans, setting campaign objectives and budgets, managing ad placements, monitoring performance metrics, and producing regular reports with insights and recommendations.





The Paid Media

Specialist collaborates closely with marketing, content, and admissions teams to align campaigns with strategic goals and ensure consistent messaging. The role also involves staying current with new media trends, testing innovative formats, and applying data-driven research to improve campaign effectiveness and return on investment.

Qualifications

- Strong media planning skills, including campaign strategy, budget allocation, channel selection, and performance optimization.

- Excellent communication skills to collaborate with cross-functional teams and clearly present campaign plans, insights, and results.

- Marketing and new media skills, including experience with paid social, search, display, and other digital advertising platforms.

- Research skills to analyze audience behavior, market trends, and campaign data, and to translate findings into actionable improvements.

- Experience managing paid media campaigns for education, consulting, or related service industries is highly beneficial.

- Proficiency with analytics and advertising tools (e.g., Google Ads, Meta Ads, Google Analytics, or similar platforms).

- Ability to work on-site in Miraflores, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.

- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Paid Media Specialist (Miraflores)
🏢 Educa College Prep
📍 Miraflores