Vida Software · Remote (based anywhere in LATAM) · Heavy travel · Full-time

We run a channel data platform for FMCG distributors: sell-in, stock and sell-out published from the distributor's own ERP, at any date, without reprocessing it. In production across distributors in Peru, billing regional CPG accounts. Peru and Central America are covered. Every other market is open.

Mandate

Open markets fast. Land, sign the first distributors, hand over, next market. Speed is the job.

Expectations

Campaign speed. A market goes from landing to first live distributor in weeks, not quarters. You arrive with the corporate brand list already tagged by ERP and by export capability, run the field blitz on the distributors that can already send a file, and queue the rest against their cloud vendor. Distributors sign because the calendar view solves a problem they have today.

Local partner onboarding. You do not build the market yourself. You find, contract and train 1–2 local operators on fee in each plaza within the first weeks, plus a local distribution consultancy as partner. Your throughput is how fast you can make a stranger in Bogotá, Jakarta or Lagos productive on our playbook. Ceiling of three people per market, no permanent headcount.

Corporate side, in parallel. Brand lists, written authorization from each distributor, connection commitments, first billable annex signed with a regional CPG. The field campaign does not wait for it.

Handoff and move. A market is done when it is live and running without you: live distributors, ERP map of the plaza, contractor contracts, signed annex,



open items. Then you leave. Multiple markets per year, running in sequence, sometimes overlapping.

Metric

Live distributors × brands paying, per market. Live means the month closed and the feed published. A distributor that signed but never cut a month does not count.

Not in scope

Country administration, permanent headcount, offices, legal entities, account management after handoff, ERP implementation, building the product.

Requirements

- 8+ years in traditional trade distribution: route-to-market, distributor development, sell-out programs. Exposure to Bees, SFA or DMS platforms.
- Opened markets from zero, plural. Track record of speed, with dates.
- Prior operating experience in the target regions — LATAM plus Asia or Africa. You know how a distributor in those markets actually works, who the local consultancies are, and how to hire a contractor there in two weeks.
- Availability for rapid deployment across Asia, the Americas and Africa. Passport with no travel restrictions, 60%+ travel, short notice.
- Able to close the owner of a 20-truck distributor in his warehouse and a regional CPG director, in the same week.
- Spanish and English. A third language relevant to Asia or Africa is an advantage.
- Reads a sell-out file and knows what a distributor ERP can and cannot export.

Terms Compensation discussed in the first call. Travel and campaign budget separate. Reports to the CEO.

Apply

One page: markets you opened, how long each took, and how you found your first local operator in each one.

📌 Market Opening Lead — Traditional Trade Distributor Data Platform (LATAM, Asia, Africa) (Lima)
🏢 Vida Software
📍 Lima