Purpose & Overall Relevance for the Organization
At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors and mindsets we strive to see in every team member.
Key Responsibilities
- Seasonal & Annual Planning (Sell-in Focus)
- Support local Channel Activation and Visual Merchandising teams in briefing sell-in and in-season materials to ensure campaign readiness within the market.
- Assist in adapting all channel activation executions and commercial support materials (playbooks, in-store guidelines, sell-in and in-season toolkits) for points-of-sale across physical and digital channels, ensuring brand alignment, quality, and adherence to Brand Marketing Plan.
- Collaborate with local Brand, Operations, and Digital teams to adapt regional or general assets for the local market, ensuring alignment with brand standards.




- Support the preparation and implementation of tools, spaces, and fixtures for local store openings or in-market activations.
- Support the implementation and execution of local marketing campaigns according to the Channel Planning calendar, ensuring On-Time and In-Full (OTIF) delivery.
- Track execution quality, provide feedback, and help resolve local execution challenges while maintaining brand standards.
- Contribute to local process efficiency and workload management by supporting centralization and sharing of tools/resources.
- Assist in maintaining standardized tools (e.g., fixture maps, campaign timelines) to streamline execution locally.
- Assist in tracking local campaign spend to ensure alignment with approved budgets.
- Support training updates and local knowledge-sharing to ensure alignment with brand standards and regional guidance.

Key Relationships
- Country Retail, Franchise and Wholesale Teams
- Country a

📌 Sr. Specialist Channel Activation (Miraflores)
🏢 Adidas
📍 Miraflores