Are you passionate about CRM, customer lifecycle marketing, and data-driven campaigns? We are looking for a CRM & Lifecycle Specialist to join our ASUS LATAM Digital Marketing Team and support customer engagement and retention initiatives across Latin America. In this role, you’ll support the execution and optimisation of lifecycle marketing campaigns, collaborate with cross‑functional teams, and contribute to enhancing the customer experience across ASUS eShop and digital ecosystems. This role is adecuado for professionals with hands‑on CRM experience who are looking to continue developing their regional marketing and lifecycle expertise. If you’re ready to make a significant impact in a fast‑paced, performance‑driven environment, we want to hear from you

Job Responsibilities
- Lifecycle Strategy & Automation Design, build, and optimise automated lifecycle journeys including onboarding, cross‑sell, retention, re‑engagement, win‑back, and loyalty campaigns
- Develop scalable CRM frameworks aligned with regional eCommerce growth objectives




- Implement dynamic content personalization based on customer behaviour, purchase history, and segmentation strategies
- Campaign Planning & Execution Plan, build, QA, and deploy regional email and CRM campaigns aligned with product launches, promotional calendars, and regional priorities
- Coordinate with local markets (SSA, CAM) to ensure campaigns align with commercial focus and inventory strategy
- Manage campaign scheduling, segmentation logic, suppression lists, and regional exclusions
- Segmentation & Data Optimisation Define advanced segmentation strategies leveraging behavioural data, purchase frequency, AOV, product category affinity, and lifecycle stage
- Collaborate closely with analytics teams to build data‑driven audience strategies
- Apply A/B testing frameworks for subject lines, creative assets, timing, and offers while documenting insights and learnings

Qualifications and background
- Bachelor’s degree in Marketing

📌 CRM Specialist (Lima)
🏢 ASUS
📍 Lima