We are looking for a data-driven Senior Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.
Key Responsibilities
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Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
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Optimize campaigns for delivery across time zones, devices, and customer preferences.
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Ensure compliance with legal standards such as GDPR and other regional requirements.
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Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
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Maintain dynamic customer segments that update automatically as data changes.
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Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.
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Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
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Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.
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Use insights from testing to implement data-driven improvements across campaigns.
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Perform regular performance reviews to refine optimization strategies.
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Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.
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Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.
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Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.
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Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.
Skills, Knowledge & Expertise
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CRM Platform
📌 Senior Product Marketing Manager (Lima)
🏢 Indrive
📍 Lima