The Market Researcher will participate in market research projects including project design, secondary research, primary research (qualitative and quantitative), field work research logistics, including surveys, in-depth interviews, focus groups and other data gathering strategies, and data analysis and reporting.
Main duties include primary and secondary research and desk analysis, competitor profiling, market sizing, and market attractiveness analysis. Also, support implementation of market research collected form a range of qualitative and quantitative sources. This includes survey and discussion guide development, targeting, recruiting, interviewing, natural language analysis, strategic analysis, and reporting.
The entry level of this position to be determined by the experience and qualifications of the candidate. There is the possibility of full-time employment.
Secondary research and desk analysis
Conducting secondary research and desk analysis relevant to go-to-market and marketing strategies.
Analyzing published market data and statistics
Assessing future trends
Conduct competitive/industry/market trend research in specific segments, markets, and delivery modes using appropriate specialized data sources.
Respondent targeting and recruiting
Contact a list of contacts for a specific research project according to screening criteria
Identifying and targeting key decision-makers
Recruiting decision-makers to participate as respondents in the survey or project.
Contact businesses or employees by telephone and asks screening questions
Schedule and achieve the largest number of effective interviews
Gather, analyze and report market data
Support in the development of qualitative and/or quantitative research data gathering instruments
Transcribe interviews conducted from peers
Conduct natural language analysis of qualitative findings
Conduct strategic analysis
Idóneo Profile
Education
Bachelors 4-year degree in business, marketing, market research,
📌 Business Executive (Perú)
🏢 GSP Services
📍 Perú
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.