Are you passionate about CRM, customer lifecycle marketing, and data-driven campaigns?
We are looking for a CRM & Lifecycle Specialist to join our ASUS LATAM Digital Marketing Team and support customer engagement and retention initiatives across Latin America. In this role, you’ll support the execution and optimization of lifecycle marketing campaigns, collaborate with cross-functional teams, and contribute to enhancing the customer experience across ASUS eShop and digital ecosystems.
This role is adecuado for professionals with hands-on CRM experience who are looking to continue developing their regional marketing and lifecycle expertise.
If you’re ready to make a significant impact in a fast-paced, performance-driven environment, we want to hear from you Please apply submitting your CV in english format.

Job Responsibilities
Lifecycle Strategy & Automation
Design, build, and optimize automated lifecycle journeys including onboarding, cross-sell, retention, re-engagement, win-back, and loyalty campaigns




Develop scalable CRM frameworks aligned with regional eCommerce growth objectives
Implement dynamic content personalization based on customer behavior, purchase history, and segmentation strategies
Campaign Planning & Execution
Plan, build, QA, and deploy regional email and CRM campaigns aligned with product launches, promotional calendars, and regional priorities
Coordinate with local markets (SSA, CAM) to ensure campaigns align with commercial focus and inventory strategy
Manage campaign scheduling, segmentation logic, suppression lists, and regional exclusions
Segmentation & Data Optimization
Define advanced segmentation strategies leveraging behavioral data, purchase frequency, AOV, product category affinity, and lifecycle stage
Collaborate closely with analytics teams to build data-driven audience strategies
Apply A/B testing frameworks for subject lines, creative assets, timing, and offers while documenting insights and learnings

Qualifications and background
B

📌 CRM Specialist (Lima)
🏢 ASUS
📍 Lima