We are looking for a data-driven Senior Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.

Key Responsibilities

- Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.

- Optimize campaigns for delivery across time zones, devices, and customer preferences.

- Ensure compliance with legal standards such as GDPR and other regional requirements.

- Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.

- Maintain dynamic customer segments that update automatically as data changes.

- Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.

- Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.

- Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.

- Use insights from testing to implement data-driven improvements across campaigns.

- Perform regular performance reviews to refine optimization strategies.

- Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.

- Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.

- Collaboration and Mentoring:



Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.

- Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.

Skills, Knowledge & Expertise

- CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).

- Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns).

- Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.

- Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.

- Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).

- Present campaign insights to stakeholders in three formal presentations with actionable recommendations.

- Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.

- Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.





- Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.

- Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.

- English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.

- Lead or co-lead three cross-functional meetings in English, presenting updates or insights confidently.

- Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.

- Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion).

- Communication Deliverability: Monitor and resolve deliverability issues for campaigns.

- Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.

Job Benefits

- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.

- Develop your professional skills with access to mentoring, career consulting, and learning programs.

- Collaborate with teams around the world and gain international experience through our Integral Talent Exchange Program.

- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.

- Work alongside people who take initiative, speak openly, and challenge themselves to grow.

- Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location

📌 Senior Product Marketing Manager (Lima)
🏢 Indrive
📍 Lima