BYD Peru is seeking a strategic and results-driven Sales Director (Passenger Vehicles) to lead the brand’s commercial strategy and market expansion nationwide. This executive role will drive sustainable sales growth, strengthen dealer network performance, accelerate EV adoption across corporate and government sectors, and reinforce BYD’s leadership in sustainable mobility.
Key Responsibilities
Commercial Leadership & Sales Strategy
- Lead BYD’s national commercial strategy to achieve growth objectives, profitability targets, and market penetration.
- Develop and execute strategic business plans, nationwide expansion programs, and annual sales roadmaps.
- Define pricing strategies, business models, channel development approaches, and commercial frameworks aligned with corporate policies.
- Strengthen BYD’s positioning as a leading EV brand in Peru through structured commercial execution.
Dealer Network & Key Partner Management
- Build and maintain strong relationships with authorized dealers, distributors, and strategic partners.
- Monitor dealer performance,
ensuring alignment with BYD general standards, sales processes, retail excellence, brand compliance, and customer experience.
- Provide commercial guidance, training, and operational support to enhance dealer productivity and competitiveness.
- Support the introduction of new models, sales programs, and commercial initiatives across the dealer network.
Electric Mobility Development & Strategic Ecosystem Engagement
- Support the growth of the electric vehicle market in Peru by fostering partnerships with government institutions, corporate fleets, and strategic organizations.
- Participate in EV policy discussions, sustainability programs, fleet electrification initiatives, and infrastructure development engagements when needed.
- Promote BYD’s EV technology leadership and enhance visibility in key market segments.
CRM, Market Intelligence & Performance Management
- CRM utilization to ensure accurate pipeline tr
📌 Sales Director (Lima)
🏢 BYD PERÚ
📍 Lima