Country Sales Manager (Lima)

Country Sales Manager (Lima)

26 ago
|
Anker Innovations
|
Lima

26 ago

Anker Innovations

Lima

About Anker Innovations

Anker Innovations is a integral leader in consumer electronics and smart devices, with a portfolio of beloved brands including Anker (charging), Soundcore (audio), eufy (smart home), and Nebula (projection). With products sold in 100+ countries and annual revenue exceeding $2.5 billion USD, we are the #1 selling charging brand on Amazon globally and a top player in smart home and audio categories worldwide.

We are now expanding our presence in Latin America and seeking an entrepreneurial Country Sales Manager to lead our Full Sales & Distribution (FSD) business across Argentina and five neighboring countries.

Role Overview

As the Country Sales Manager – Argentina & Southern Cone, you will own the full P&L; and go-to-market execution for Anker's entire brand portfolio across Argentina, Chile, Uruguay, Paraguay, and Peru. This is a high-autonomy, high-impact role for a seasoned sales leader who understands the nuances of emerging-market distribution, thrives in volatile macroeconomic environments, and can build a scalable distributor network from the ground up.

You will be the face of Anker in the region — driving channel strategy, managing distributor relationships, and delivering revenue growth across all product categories.

Key Responsibilities

- Distributor & Channel Management

- Identify, appoint, and manage master distributors and sub-distributors across all 6 markets.
- Negotiate commercial terms, trade margins, and annual sales targets with distribution partners.
- Build and maintain a structured distributor scorecard covering sell-in, sell-out, inventory health, and AR (accounts receivable).
- Develop and execute channel expansion plans — from consumer electronics specialist chains (e.g., Musimundo, París) to supermarkets, department stores, and emerging e-commerce platforms.

2. Sales Strategy & P&L; Ownership
- Own the full-country P&L;: revenue, gross margin, channel spend, and trade marketing budget.
- Set annual and quarterly sales targets by country, channel, and product category; track performance against plan.
- Design pricing and promotion strategies adapted to local market conditions,



including installment-payment (cuotas) frameworks critical to Argentine consumer purchasing behavior.
- Adapt to macroeconomic volatility — currency fluctuations, import restrictions, inflation — with agile commercial strategies.

3. Market Intelligence & Competitive Analysis
- Monitor competitor activity (Samsung, JBL, Xiaomi, Belkin, local brands) across the region.
- Build a systematic market intelligence framework covering channel pricing, promotional calendars, and category share shifts.
- Provide bi-weekly market insights and sell-out reports to the LATAM regional team and Shenzhen HQ.

4. Cross-Regional Coordination
- Serve as the accountability for the AR+5 cluster (Argentina, Chile, Uruguay, Paraguay, and Peru), ensuring consistent brand execution across all markets.
- Coordinate with the LATAM regional head and Shenzhen HQ on product allocation, logistics, and marketing support.
- Travel regularly to distributor markets for business reviews, channel audits, and relationship building.

5. Go-to-Market Execution
- Lead new product launches across all 6 markets in partnership with the regional marketing team.
- Manage trade marketing assets, retail POS materials, and in-store brand visibility.
- Drive channel-specific campaigns (bundled promotions, seasonal events, financing promotions) to maximize sell-through.

Qualifications & Requirements Must-Have
- 3+ years of sales or channel management experience in consumer electronics, consumer durables, or FMCG — with at least 2 years covering Argentina.
- Proven track record of managing multi-country distributor networks (Southern Cone experience strongly preferred).
- A deep understanding of retail channels of Argentina, Chile, Uruguay, Paraguay, and Peru — specialist chains (Musimundo, Frávega,



Ripley, París, etc.), supermarkets (Coto, Carrefour, etc.).
- Fluent Spanish and business-proficient English (written and spoken — for cross-regional communication with LATAM and global HQ).
- P&L; management experience — comfortable with revenue forecasting, margin analysis, and trade spend allocation.

Nice-to-Have
- Experience working with a global brand entering or scaling in Latin America — particularly in consumer electronics or mobile accessories.
- Existing relationships with major Argentine retailers and distributors.
- Familiarity with Amazon / Mercado Libre marketplace operations as a complement to offline channels.
- Experience navigating Argentine import regulations (SIRA/SPI, customs clearance) and logistics challenges.
- Portuguese language skills (for cross-border coordination with Brazil).

Who You Are
- Entrepreneurial & hands-on — comfortable building processes from scratch in an ambiguous environment.
- Resilient & adaptable — have managed through Argentina's economic cycles and know how to pivot when the rules change.
- Relationship-driven — earn trust quickly with distributors, retailers, and internal stakeholders across cultures.
- Data-informed — ground commercial decisions in sell-out data, not intuition alone.
- Bias for action — would rather test a promo in one store tomorrow than plan it for three months.

What We Offer
- Competitive compensation — base salary (12 months) + performance-based annual bonus, aligned with Anker's global banding structure.
- Global brand platform — represent a portfolio of #1-selling brands with real consumer recognition.
- Autonomy & ownership — run your region like a business, with direct access to LATAM and global leadership.
- Career growth — Anker is scaling aggressively in Latin America; this role is a launchpad for regional leadership.
- Travel & exposure — regular travel across the Southern Cone, plus periodic visits to Shenzhen HQ and LATAM regional summits.
- Comprehensive benefits — in line with Argentine labor law (Ley 20.744) and market practice.

📌 Country Sales Manager (Lima)
🏢 Anker Innovations
📍 Lima

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