22 ago
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Omega Media
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Lima
Company Description
Omega Media empowers sports organizations to enhance their online presence and stand out in the competitive sports industry. We provide creative solutions to elevate our clients' visibility both on and off the field.
Role Description
Omega Media is seeking an experienced Paid Media & Campaign Manager to manage the development, launch, optimization, and reporting of Meta advertising campaigns across multiple client accounts.
This is a full-time, remote, execution-focused role for someone who is highly comfortable working inside Meta Ads Manager and marketing automation platforms. The idóneo candidate has strong experience managing lead generation campaigns, analyzing performance data, developing campaign creative, and building the systems that move leads from initial submission through follow-up and conversion.
Responsibilities
- Develop, build, and launch Meta advertising campaigns across Facebook and Instagram.
- Manage lead generation campaigns for multiple sports organizations and client accounts.
- Create campaign strategies based on each client’s goals, audience, offer, budget, and market.
- Write persuasive ad copy, headlines, email sequences, and SMS follow-up messages.
- Develop creative briefs and provide clear direction to graphic designers and video editors.
- Set up Meta Instant Forms and ensure lead information is captured accurately.
- Build and manage GoHighLevel workflows, automations, tagging structures, nurture sequences, and opportunity pipelines.
- Ensure leads move properly from Meta into the appropriate CRM and follow-up systems.
- Monitor campaign performance and make ongoing optimization decisions.
- Analyze cost per lead, click-through rate, conversion rate, lead quality, frequency, creative performance, and other key metrics.
- Diagnose underperforming campaigns and identify issues related to creative, audience,
offer, budget, funnel, form, or follow-up.
- Conduct creative, audience, copy, placement, and campaign structure testing.
- Manage campaign budgets and allocate spending based on performance.
- Prepare clear and actionable performance reports for internal review and client presentations.
- Stay current on Meta advertising updates, platform changes, attribution tools, privacy requirements, and paid social best practices.
Qualifications
- At least two years of hands-on experience managing Meta advertising campaigns with meaningful budgets.
- Strong experience with Facebook and Instagram lead generation campaigns.
- Experience managing multiple campaigns or client accounts simultaneously.
- Strong understanding of Meta Ads Manager, campaign objectives, audiences, placements, attribution, and optimization.
- Demonstrated ability to analyze campaign performance and make informed optimization decisions.
- Hands-on experience building marketing automations, workflows, email sequences, SMS sequences, tagging structures, and pipeline stages.
- Experience with GoHighLevel, HubSpot, ActiveCampaign, Keap, or a comparable CRM and marketing automation platform.
- Strong written English and the ability to write clear, persuasive marketing copy.
Benefits:
- Opportunity for growth.
- Work in a flexible, remote environment.
- Collaborative team culture with an emphasis on creativity and innovation.
- Work with prominent sports organizations and brands.
How to Apply:
Please submit the following
1. A short note or a two to three minute Loom answering this question: Tell me about a Meta campaign you ran where performance dropped. What did you check first, second, and third, and what did you end up changing?
2. Your monthly rate expectation in USD.
Applications that do not include both the campaign response and monthly rate expectation will not be reviewed.
📌 Paid Media & Campaign Manager (Lima)
🏢 Omega Media
📍 Lima