At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

Permanent Regular

Job Description:

The Route to Market Marketing Lead plays a pivotal role in defining and executing the marketing strategy that enables Pluxee’s products and solutions to effectively reach and engage target customers through the right channels, segments, and commercial touchpoints at country level.

This role is responsible for translating business and market priorities into impactful route-to-market strategies, go-to-market plans, channel activation initiatives, positioning, messaging, and commercial marketing programs that accelerate customer acquisition, product adoption, and business growth.

Working closely with local Sales, Marketing, Product, and global teams, the Route to Market Marketing Manager ensures that Pluxee’s value proposition is effectively adapted to local market dynamics and customer needs, while maximizing the performance of each route to market across the B2B2C ecosystem.





The role combines strategic thinking, market and customer insights, commercial acumen, and strong execution capabilities to ensure that marketing initiatives are closely aligned with business objectives and generate measurable impact.

While the role does not have direct people management responsibility, it provides strong transversal leadership, influencing and mobilizing cross-functional teams and stakeholders to drive alignment, collaboration, and execution across the organization.

? What you'll be doing:

1. Product Strategy Support & Local Adaptation
- Collaborate with the Product Marketing Director to adapt the product strategy for the local market based on customer needs, market dynamics, and competitive landscape.
- Provide input to general product and marketing teams by synthesizing usage data, market trends, and customer feedback.

2. Product Lifecycle & Launch Management
- Support local pro

📌 Jefe de Marketing (Lima)
🏢 PLUXEE COLOMBIA
📍 Lima