SENIOR SPECIALIST BRAND COMMUNICATIONS COUNTRY
DEPARTMENT
: adidas
DIRECT REPORTING LINE
: Sr.Brand Comms Manager
INDIRECT/SECOND REPORTING LINE
:
SUBSIDIARY/COUNTRY
: LAM
LOCATION:
Lima, Peru
GSMS GRADE: P1
PERSONNEL MANAGED
: No
BUDGET MANAGED
:
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
- Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.
KEY RESPONSIBILITIES:
- Support Brand objectives in accordance with Brand KPI direction provided in the Integral Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
- Support the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
- Support the execution of all communication campaigns
- specific to dedicated category to ensure that all projects are OTIF
- Monitor execution locally to gain insights to provide feedback to Market
- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy
KNOWLEDGE SKILLS AND ABILITIES
:
- University degree or equivalent education required
- Broad and deep theoretical understanding of functional area - Minimum 2 years experience in job or job function
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- 2 years experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPAN
📌 Sr. Specialist Brand Comms (Lima)
🏢 Adidas
📍 Lima