Description
We are looking for a Digital Team Lead to drive user acquisition and performance marketing across LATAM markets. This role is responsible for managing a team of UA managers, scaling paid channels, improving efficiency (CAC / ROI), and ensuring sustainable growth of new users across multiple verticals.
Department: Corporate Marketing
Location: Peru
Key Responsibilities
- Own and drive user acquisition strategy across LATAM.
- Manage and scale key channels: Google, Meta, TikTok, ASA, DSPs.
- Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention).
- Continuously test new channels, creatives, and optimization approaches.
- Identify and unlock new growth opportunities across markets.
- Lead and develop a team of UA Managers (Junior - Senior).
- Set clear goals, KPIs, and development plans for the team.
- Own budget allocation across countries and channels
- Make data-driven decisions on scaling, reducing, or reallocating spend.
Skills, Knowledge & Expertise
- 5+ years in performance marketing / user acquisition.
- Experience managing paid media budgets (6-7 digits monthly).
- Experience leading a team (or strong readiness to step into leadership).
- Experience with Google Ads (UAC / App campaigns), Meta Ads, TikTok Ads, Attribution tools (e.g. Appsflyer).
- Strong analytical skills (Excel / Google Sheets, SQL is a plus).
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Integral Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co
📌 Digital Team Leader LATAM (Lima)
🏢 Indrive
📍 Lima