Sports & Community Marketing Specialist – HK & Macau

Sports & Community Marketing Specialist – HK & Macau

% OF TIME

(optional)

DUTIES AND RESPONSIBILITIES

30%

Sports & Community Marketing
- Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar.
- Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities.
- Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners.
- Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations.
- Ensure community and race activations are amplified through strong storytelling on digital and social channels.

30%

Athlete & Sports Marketing Strategy
- Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Macau.
- Work with the Marketing Manager to assess, structure,



and evolve the athlete portfolio, tiering, and ecosystem.
- Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning.
- Track athlete performance, race participation, and milestones, preparing updates and reports for stakeholders.
- Maintain accurate records of athlete servicing, product allocation, contractual deliverables, and engagement activities.
- Support athlete communication planning in collaboration with internal teams and agency partners.
- Coordinating and compiling marketing performance recaps and post-campaign reports
- Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement

30%

Product Seeding & Inventory Coordination
- Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders.
- Maintain and mana

📌 Sports & Community Marketing Specialist – HK & Macau (Asia)
🏢 Deckers Brands
📍 Asia