As one of the top mobility companies in the world, we have been redefining the industry with innovative mobile technologies since 2013, driving us toward becoming a super app. Join us in our mission to combat global injustice.
We are seeking an experienced and results-driven Marketing Lead to join our team and drive growth of our new vertical, inDrive.Food. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and grow active clients across multiple markets. The idóneo candidate combines strong strategic thinking, a deep understanding of marketplace business models, an entrepreneurial mindset, and an analytical approach, with the ability to drive marketing for both demand (customers) and supply (restaurants).
Responsibilities
- Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.
- Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization,
ensuring alignment with business goals and KPIs.
- Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
- Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
- Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.
- Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.
- Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.
- Main
📌 Marketing Lead (Lima)
🏢 Indrive
📍 Lima