Description
Digital Marketing Specialist
Google Ads | SEO | Social Media | Performance Marketing | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, SEO, and social media channels.
This is a hands-on execution role focused on driving qualified traffic, increasing engagement, generating leads, and improving campaign performance across both paid and organic channels.
You’ll own Google Ads campaigns, SEO initiatives, social media engagement, and marketing analytics while continuously identifying opportunities to improve ROI and business growth.
If you’re analytical, data-driven, and passionate about optimizing digital marketing performance, this role is an excellent opportunity.
What You’ll Own
Google Ads & Paid Search (Primary Focus)
- Manage and optimize Google Ads campaigns across Search, Display, and Remarketing.
- Conduct keyword research and build effective campaign structures.
- Write and test high-converting ad copy.
- Optimize CPC, CTR, CPA, conversions, and ROAS.
- Manage budgets, bidding strategies, audience targeting, and campaign performance.
- Continuously identify optimization opportunities to improve results.
Social Media Management & Engagement
- Manage company presence across Instagram, Facebook, and LinkedIn.
- Respond to comments, direct messages, and audience interactions professionally.
- Schedule content and optimize captions and post performance.
- Monitor engagement, audience growth, and campaign effectiveness.
- Collaborate with marketing teams to support content initiatives.
SEO & Organic Growth
- Conduct keyword research using SEMrush, Ahrefs, or similar SEO tools.
- Optimize website metadata, headings, content, and internal linking.
- Support technical SEO improvements and on-page optimization.
- Track keyword rankings, organic traffic, and SEO performance.
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📌 Digital Marketing Specialist (Perú)
🏢 Pavago
📍 Perú