As one of the top mobility companies in the world, we have been redefining the industry with innovative mobile technologies since 2013, driving us toward becoming a super app. Join us in our mission to combat global injustice. We are seeking an experienced and results-driven Marketing Lead to join our team and drive growth of our new vertical, inDrive.Food.

In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and grow active clients across multiple markets. The adecuado candidate combines strong strategic thinking, a deep understanding of marketplace business models, an entrepreneurial mindset, and an analytical approach, with the ability to drive marketing for both demand (customers) and supply (restaurants).

Responsibilities - Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.

- Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs.
- Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
- Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
- Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.
- Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.
- Manage marketing budgets,



performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.
- Main performance metrics for this role: new users, monthly transactional users, orders, number of restaurants, LTV/CAC.

Requirements - 5+ years of experience in Growth Marketing, Trade Marketing, or eCommerce/Marketplace Marketing, preferably within FoodTech, food delivery, or other on-demand businesses.

- Proven experience developing and executing go-to-market, trade marketing, and 360° marketing strategies, including brand, digital, CRM, social, product marketing, and customer lifecycle initiatives.
- Hands-on experience designing and optimizing promotional mechanics, pricing strategies, offers, promo codes, loyalty, and activation campaigns that drive customer acquisition, orders, retention, and commercial impact.
- Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics, with the ability to make data-driven decisions and measure campaign effectiveness and incremental impact.
- Experience launching and scaling marketing initiatives across multiple international markets, with an understanding of regional market dynamics.
- Strong leadership, stakeholder management, and project management skills, with the ability to independently lead cross-functional initiatives and deliver business results.
- Excellent communication skills and fluent English.

We offer - Competitive compensation package including comprehensive medical insurance coverage.

- Embrace the opportunity to make an impact in a pivotal branch within the region, tackling significant business challenges while unlocking great potential for growth and impact.
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.

📌 Marketing Lead (Lima)
🏢 Indrive
📍 Lima